AGENCY PRICING & RETENTION
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Your learning path: 22 lessons.
01
4 practical lessons
Choose a commercial model, calculate viable margins and price the decisions and delivery the client actually needs.
LESSON 01
Choose a commercial model that matches the client’s problem, delivery uncertainty and agency capacity.
Open lesson →LESSON 02
Calculate a defensible price floor using delivery cost, usable capacity and a clearly defined margin.
Open lesson →LESSON 03
Explain the value and boundaries of strategy, editorial judgment and execution without reducing the offer to word counts.
Open lesson →LESSON 04
Build a small set of packages around client goals, evidence readiness and accurately described media routes.
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Clear scope. Healthy margins. Lasting client value.
Use the worksheets to turn each lesson into a real decision. Improve the business as you learn from delivery costs, client decisions and reliable account evidence.
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