AGENCY OUTREACH STRATEGY
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Your learning path: 24 lessons.
05
Four practical lessons
Respond to source requests, build useful relationships, handle follow-ups and maintain an accurate coverage record.
LESSON 17
Respond to source requests with relevant expertise, concrete evidence and realistic availability.
Open lesson →LESSON 18
Build media relationships by being consistently useful before a specific client placement is needed.
Open lesson →LESSON 19
Use follow-ups, rejections and interview preparation to improve the reporting opportunity rather than pressure the recipient.
Open lesson →LESSON 20
Maintain a relationship and coverage record that supports continuity, corrections and honest reporting.
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Relevant evidence. Honest routes. Useful relationships.
Use the worksheets to turn each lesson into a real decision. Improve the campaign as you learn from reporting conversations, verified evidence and observed results.
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