Your learning path: 93 lessons.
Module 08 · 6 lessons
Connect paid search choices to intent, landing-page quality and campaign economics.
LESSON 44
Choose a channel mix from urgency, economics and the customer’s decision rather than loyalty to a channel.
Open lesson →LESSON 45
Use match types and exclusions to connect paid search to suitable demand while checking what actually matched.
Open lesson →LESSON 46
Write distinct, truthful search-ad messages that carry the buyer’s intent through to a suitable landing page.
Open lesson →LESSON 47
Design a landing page that resolves a specific decision and measures a worthwhile next action.
Open lesson →LESSON 48
Calculate acquisition economics with consistent denominators and distinguish revenue return from profit.
Open lesson →LESSON 49
Allocate a bounded paid-search experiment with a hypothesis, useful measurement and a decision rule.
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