PR Strategy Finder · Free planning tool

Where should you start
with online PR?

Get in the news quickly, publish at scale or plan a bigger campaign. Find the right approach for your time, budget and ambition.

Expert commentary moving from a phone into news coverage
Your next move. A clearer path to visibility.

What matters most right now?

Free to use · No sign-up
01How much would you like to do?
3 articles
3 articles10 articles20 articles

All writing and publication included. Choose a size that feels comfortable.

Your PR starting planFASTEST START

Rapid PR

Your name in the news. Very little effort. First results in minutes.

$99
3 published articlesOne-time payment · No subscription
Your part
A short quote or news brief
Publication choice
Matched for your coverage
Writing
Included
First step
Pick a story or add your brief

A practical first purchase when speed and simplicity matter more than selecting specific publications.

  • First articles live in minutes
  • Writing and publication included
  • Start with a quote or brief
Get started with Rapid PR

ALSO WORTH CONSIDERING

Already have articles? Explore NewsPass publishing access.

Built by Sitetrail. Trusted by 6,000+ brands, CMOs & business owners.

Compare the four approaches ↓

Understand your options

Four ways to build visibility.
Different jobs. Different strengths.

The best choice balances your time, your content capacity and the publications you want to reach.

ApproachBest forYour effortChoose your sites?How you pay
Rapid PRNews coverage in minutesA fast first win with minimal workA short quote or briefPublications selected for you$99 / $199 / $299
One-time packages
NewsPassEconomical volumeAgencies and in-house teams: journalist profile + 24/7 Google News publishing accessYou produce and submit articlesYes, within your planFrom $199/month
Starter trial available
Guest Post MarketplacePremium site selectionHandpicked higher-tier publicationsChoose sites and meet their requirementsYes, pick each sitePer placement
Prices vary by site
Managed PR & SEOStrategy through executionManaged campaigns and premium coverageProvide direction and feedbackAgreed campaign scopeOne-time or monthly
Depends on the campaign

Prices shown in USD. NewsPass includes plan-specific credits and publication access; content production remains your responsibility. Publication and package details are available before ordering.

For the next stage of your brand

Give your campaign
a bigger ambition.

Writing, media and execution handled for you. Choose a focused one-time engagement or build visibility every month.

Weekly Google News writing and distribution service
Consistency · Monthly

Weekly Writing & Distribution

$899 / month

Your entry point to managed PR: a journalist-written editorial every week, with Google News and industry-site coverage.

  • 4 articles per month, written for you
  • Do-follow links for PR, SEO and GEO
  • Built for small and growing businesses
Build my weekly plan View full service details
Global Authority Deployment multilingual PR service
International reach · One-time

International Multilingual PR

$1,999 / campaign

Take one idea into five markets in 72 hours, with localized stories created for each audience.

  • 5 localized articles on news platforms
  • English, Chinese, German, Spanish and French
  • Build visibility across key international markets
Build my international plan View full service details
Premium Brand Awareness editorial and press release campaign
Top-tier presence · One-time

Premium Brand Awareness

$4,950 / campaign

A substantial brand campaign combining high-visibility editorials and press releases on authoritative media.

  • 3 news editorials + 2 press releases
  • 120M+ combined potential publisher audience
  • High-domain-authority links guaranteed
Build my premium plan View full service details
Accelerated monthly SEO, PR and Google News campaign
Sustained growth · Monthly

Accelerated SEO, PR & Google News

$6,000 / month

Ongoing brand building across media and search, with Generative Engine Optimization for AI visibility.

  • 14 high-domain-authority links per month
  • Managed content and media execution
  • Designed for startups and businesses scaling up
Build my growth plan View full service details

Communicating with investors? Explore a tailored investor relations PR plan →

Start with the right commitment

A first appearance.
Or your next big move.

A small, one-time order can help you experience the process. A publishing plan rewards a team with content to produce. A managed campaign gives you strategic support as the scope grows.

Explore Sitetrail client stories →
“They are reliable, honest, efficient and affordable. I will use them again and again.”
Sandra
SandraChief Marketing Officer
Review of Sitetrail services.

A clearer decision

Choose the approach.
Then choose the scale.

This free PR planning tool compares Sitetrail services using your stated priority, content capacity and preferred commitment. Recommendations explain the trade-offs; they do not predict rankings, enquiries or AI citations.

What is the quickest way to get started with PR?

For a quick, low-effort first purchase, Rapid PR turns a short quote or news brief into published articles. First results arrive in minutes. Packages are one-time purchases, with no subscription.

When does NewsPass make more sense?

When you can consistently produce articles and want low-cost publishing at volume. You handpick eligible sites within your plan. Basic, Silver and Gold provide 50, 100 and 200 monthly credits respectively. The separate Starter trial provides 3 credits for 7 days, then continues at $99/month.

How is the marketplace different from NewsPass?

Both let you choose publications. NewsPass provides recurring access to a defined set of sites. The Guest Post Marketplace lets you purchase individual placements from a wider selection, including higher-tier publications, at each site’s price and requirements.

Which route fits a larger campaign?

Managed services cover writing and execution. Choose weekly activity for consistency, Premium Brand Awareness for a substantial one-time campaign, multilingual PR for five international markets, or the Accelerated plan for ongoing PR and SEO. Investor relations has a dedicated service.

Do I need a press release or a finished article?

Rapid PR can start with your quote or brief. NewsPass is designed for customers who supply articles. Marketplace requirements vary by publication. Managed PR includes writing, and a writing-only service is available if that is all you need.

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