OptiMine Software, bases in Minneapolis, Minnesota, provides a cloud-based platform which performs a cross-channel Marketing Mix Modelling (MMM). This is based on the client’s own
Impact Radius, founded in 2008, and based in Santa Barbara, California. It is focused on the financial services, travel and hospitality, retail, where it has
Flashtalking is an independent advertisement serving, tracking and technology company, providing digital advertising products, service and support for online advertisers, key media buying and creative
Conversion Logic was started in 2014, from its offices in Los Angeles, California. The company, which has a revenue is split 85% from software and
C3 Metrics is a privately owned company that started in 2008. Currently this company, with its headquarters based in Portsmouth, New Hampshire in the United
In terms of attribution modelling and available solutions to solve them, one company turned to the Game Theory to assist in understanding how to assign
