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Jacques Dippenaar

The future of SEO: It’s user intent

User intent

As search engines have been optimized around users’ requirements and their search experience, Google has been promoting content that is both relevant and valuable to users. Current SEO is geared toward user intent. Plus allowing for improvement of online presence by concentrating on a number of strategic psychological principles to …

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The 5 worst PPC beginner mistakes

pay per click

The errors of beginners to the world of PPC is so obvious, almost scary at times. What is worse is those that have touched on it before, and think that they are able to do it successfully, but failing. The reality is that those people aren’t alone, it’s rather common. …

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Avoiding the PPC myths that corrupts your marketing

Pay per click

Pay per click (PPC) is pretty simple: Search engines like Google and Bing allow businesses and individuals to buy listings in their search results. These listings appear alongside, and increasingly above the non-paid organic search results. The search engine is then paid every time a user clicks on the sponsored …

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Convertro – the short and sweet

attribution modelling solution

Convertro was founded in 2009, by Jeff Zwelling (also the current Chief Executive Officer (CEO)), David Feldman, David Perez and Gary Gurevich. The founders built the first prototype for their previous company, the e-commerce website YLighting, to accurately measure how different marketing channels impacted each sale. They knew the simplistic …

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Boost your marketing attribution with Neustar MarketShare

attribution modelling

The Neustar MarketShare DecisionCloud platform supports integrated Marketing Mix Modelling (MMM) and Multitouch Attribution (MTA). Solutions include software and professional services across strategy, technical support, adoption, and change management. DecisionCloud is integrated with the Neustar PlatformOne Data Management Platform (DMP), strengthening data integration and management with on boarding, identity management …

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Smart marketing investment thinking with ThinkVine

attribution modelling

Simply put, this Cincinnati, Ohio based Ignite Technologies offers a product ThinkVine that provides marketing mix and unified marketing attribution and optimization via algorithmically integrated Marketing Mix Modelling (MMM) and Multitouch Attribution (MTA). The company draws on its audience-based past. As such, this company, with its small staff of 30, …

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Pokerihouse offers more than just poker

Online gaming

Pokerihouse which started in 2005, is a Nordic online casino, has its main focus on poker games, which includes regular tournaments and freerolls. This casino is aimed at the Finish population, and not the global poker players. Pokerihouse’s site is hosted by two Finnish poker professionals, namely Aki Pyysing and …

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With 5 bingo rooms you will love Bingohuone

Online casino games

Bingohuone, with its selection of 5 bingo rooms, is a Nordic online site hosted by Sara Sieppi, a TV host, and Finish comedian Jope Ruonansuu. The online casino, Bingohuone, is owned by Nordic and Maltese company iGame. This is the same company behind the brands Pokerihuone.com and Casinohuone.com. Their office …

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