Your learning path: 93 lessons.
Module 04 · 6 lessons
Build content around customer needs, original insight and responsible use of AI.
LESSON 20
Turn customer language and search evidence into a prioritized map of problems and page purposes.
Open lesson →LESSON 21
Decide when overlapping pages should remain separate, be differentiated or be consolidated.
Open lesson →LESSON 22
Write a content brief that gives an author enough audience context, evidence and boundaries to produce a useful answer.
Open lesson →LESSON 23
Choose evidence that adds real information and describe its method, scope and limits honestly.
Open lesson →LESSON 24
Use AI to assist content work while keeping a named human accountable for evidence, usefulness and publication.
Open lesson →LESSON 25
Choose update, consolidation, retention or retirement based on usefulness and accuracy rather than age alone.
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