AGENCY PRICING & RETENTION
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Your learning path: 22 lessons.
02
4 practical lessons
Turn discovery into a usable scope, define approvals and revisions, explain media routes and negotiate changes fairly.
LESSON 05
Translate discovery into a scoped campaign with decisions, owners and an achievable sequence.
Open lesson →LESSON 06
Define deliverables and approval rules that protect quality, timing and a shared understanding of completion.
Open lesson →LESSON 07
Explain coverage routes and commercial relationships before purchase, and repair inaccurate descriptions promptly.
Open lesson →LESSON 08
Negotiate scope changes using explicit trade-offs, cost and authorization rather than invisible free work.
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Clear scope. Healthy margins. Lasting client value.
Use the worksheets to turn each lesson into a real decision. Improve the business as you learn from delivery costs, client decisions and reliable account evidence.
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