ORIGINAL RESEARCH & NEWSWORTHY CAMPAIGNS
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Your learning path: 12 lessons.
03
4 practical lessons
Target relevant journalists, coordinate the release, choose supporting products and present a complete campaign with meaningful evaluation.
LESSON 09
Match each verified finding to a journalist’s audience and build a focused outreach plan with useful evidence.
Open lesson →LESSON 10
Coordinate exclusives, interviews and release timing with clear agreements, ready assets and a correction plan.
Open lesson →LESSON 11
Use NewsPass and Marketplace support within a research campaign while preserving independent outreach and accurate commercial distinctions.
Open lesson →LESSON 12
Present a complete research-led campaign with a defensible method, release plan, commercial scope and useful results framework.
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Useful questions. Defensible findings. Relevant stories.
Use the worksheets to turn each lesson into a real decision. Build a research-led campaign from a useful question, checked evidence, clear limits and relevant audience needs.
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