Google DFP Ad exchange for media buyers

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The starting point for many PPC professionals who progress into programmatic media buying is Google DFP. That said, there are many alternatives including Adroll – and even programmatic options via Linkedin for B2B marketing. Start with the video below:

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Adriaan Brits

Adriaan Brits (MSC, MBA) is the CEO of Sitetrail.com. He has over a decade of experience in consulting with clients around the world on digital marketing strategy and PR. His latest research evolves around generative engine optimization.

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