Event overview
What is DMEXCO, and why does it matter?
DMEXCO is the Digital Marketing Exposition & Conference, an annual business event combining a large technology and media exhibition with a multi-stage conference. It is held at Koelnmesse in Cologne and is organized by Koelnmesse. The German Association for the Digital Economy, BVDW, is the ideational and professional partner and owns the DMEXCO brand, with participation from the Circle of Online Marketers, OVK. The Cologne edition has run since 2009 and has developed into one of the world’s largest physical gatherings devoted specifically to digital marketing, advertising technology, media, commerce and the systems that connect them.
The event is not simply an SEO conference, a creator festival or a software convention. Its importance comes from the collision of four commercial groups: brands that control advertising and commerce budgets; agencies that influence technology and media decisions; publishers and media owners that sell attention; and technology companies that measure, automate or deliver the resulting activity. A visitor can move from a retail-media discussion to a composable-commerce demonstration, a programmatic advertising meeting, a content-operations case study and a CMO strategy session without leaving the exhibition grounds.
That breadth also explains why DMEXCO can feel overwhelming. In 2025, the organizer reported approximately 40,000 participants, around 700 exhibitors and partners, and more than 1,000 speakers. Sixty-five percent of attendees were described as having purchasing power, 27 percent held C-level roles, and 24 percent were international. Those numbers make preparation more valuable than aimless attendance. The real question is not whether enough companies will be present; it is whether a visitor can identify the companies, demonstrations and conversations most relevant to a specific commercial objective.
Sitetrail’s editorial position: DMEXCO is most useful when treated as a two-day procurement and market-intelligence exercise. The exhibition reveals where vendors are placing their product bets, while the conference reveals how senior marketers are explaining budget priorities. The gap between those two stories is often more informative than either story alone.
This page therefore does more than repeat the agenda. It identifies confirmed 2026 participants, records what selected exhibitors say they plan to demonstrate, places the companies into useful commercial categories, and preserves historical figures that are normally overwritten when a new edition begins. Current-event facts are sourced from the organizer, Koelnmesse, BVDW and participating companies. Editorial classifications and conclusions are Sitetrail’s independent analysis.
DMEXCO 2026
“Scaling Intelligence” moves the conversation beyond AI experiments
The official DMEXCO 2026 motto is “Scaling Intelligence.” The phrase is more specific than another general promise about artificial intelligence. DMEXCO describes scaling as the work of embedding AI across organizations rather than limiting it to isolated pilots. That requires governance, dependable data and processes that work across departmental boundaries. “Intelligence” also includes the human ability to direct systems, judge outputs and decide where automation should—or should not—be applied.
That framing closely matches what exhibitors are advertising before the doors open. The most interesting 2026 announcements are not about access to a generic language model. They concern the infrastructure needed to turn models into repeatable commercial operations: content systems of record, agent-ready customer data, governed digital asset libraries, AI-enabled experience platforms, autonomous campaign processes and retail-media measurement. The competitive question has shifted from “Do you use AI?” to “Can you connect AI to reliable data, brand controls, distribution and measurable revenue?”
For agencies, this creates both risk and opportunity. Commodity production will face more automation, but clients will need partners capable of choosing systems, integrating data, preserving brand distinction, managing governance and proving outcomes. The 2026 Agencies Summit is explicitly expected to discuss agency models in the age of AI, while the MarTech, AdTech, Commerce and Creativity summits approach the same transition from different parts of the value chain.
Pre-event intelligence
What confirmed companies say they will bring to DMEXCO 2026
The organizer’s exhibitor list confirms attendance; company event pages often reveal more. The following entries are based on announcements published by participants before the event. They are not predictions, paid placements or endorsements. Details can change, so booth numbers and session times should be checked again shortly before travel.
IBM iX: customer experiences shaped by systems, signals and agents
IBM iX says its 2026 presence will explore how customer experience changes when systems, agents and AI actively influence what happens next. Its framing moves away from rigid journeys in which users click through a predefined sequence. Instead, intent becomes a signal that systems interpret and translate into action, making the design challenge less about screens alone and more about the logic behind decisions.
That makes IBM iX relevant to enterprise teams considering agentic commerce, adaptive digital products, AI-assisted service or customer-data orchestration. The important question to ask at the booth is how such systems remain explainable and controllable when customer context changes in real time.
Valtech: Bayer’s AI-ready ecosystem and distinctive content at scale
Valtech has announced two especially concrete sessions. A masterclass with Bayer will examine the consolidation of more than 65 corporate websites, an intranet and over 60 languages into a unified digital ecosystem using a single DXP, AI-enabled cloud infrastructure and a shared operating approach. A separate MarTech Summit lecture with Sitecore will address a problem created by abundant generative content: efficiency is easy to claim, but distinction and brand consistency are harder to preserve.
Together, these sessions illustrate the 2026 theme unusually well. One tackles organizational and platform scale; the other tackles the quality risk that arrives when output scales. Enterprise content, DXP and transformation teams should look for implementation evidence: migration complexity, governance ownership, content reuse and measurable changes in operating cost or speed.
Pimcore: agentic data and experience management with an implementation ecosystem
Pimcore is positioning its booth as a meeting environment shared with implementation partners Arrabiata, Cloudflight, Elbkapitäne, Netformic, NSPYR, Strix and Swoox. Its announced masterclass, “Job Killer or Team Multiplier? The Truth About Agentic Data and Experience Management,” is scheduled for September 23 and will be led by founder and managing director Dietmar Rietsch.
The partner composition matters. Product information, digital assets, customer data and commerce experiences rarely become useful through software procurement alone. Buyers should use the shared presence to test how responsibilities divide between platform vendor and implementation partner, particularly for data-model ownership, integration, training and long-term maintenance.
SAP Engagement Cloud: connecting customer data to operational signals
SAP Engagement Cloud says it will demonstrate how real-time customer information can be joined with operational signals so that teams and AI agents can personalize interactions across channels. Its stated use cases include customer acquisition, first-party-data growth, omnichannel engagement and contextual messages triggered by events such as orders, service activity and loyalty milestones.
The meaningful issue is whether operational events improve relevance without creating an unmanageable web of triggers. CRM and lifecycle teams should ask about identity resolution, consent, latency, control groups, channel conflict and the evidence used to attribute incremental growth.
TYPO3: a more compact and immersive open-source Experience Hub
TYPO3 says it will return with a refreshed Experience Hub designed to be more compact, dynamic and immersive. The stated objective is to promote interaction, highlight trusted partner agencies and show open-source content management to a wider network.
For agency leaders, the hub is potentially more important as an ecosystem signal than a CMS demonstration. It should reveal which implementation partners are investing in TYPO3, which enterprise use cases they prioritize, and how the open-source proposition is being adjusted for AI-assisted content and composable architectures.
CELUM: structured content as the foundation for responsible AI
CELUM’s announced focus is the relationship between structured content processes and scalable, responsible AI. The company is emphasizing metadata, transparent workflows and an AI Content System of Record intended to preserve speed, brand quality and control.
This is a practical counterweight to the idea that more generation automatically produces better marketing. Content leaders should investigate how the system records provenance, rights, approvals, versions and relationships between assets—especially when one source asset is transformed for many regions and channels.
Equativ: programmatic technology, creative formats and media curation
Equativ says its team will present programmatic solutions, creative formats and strategic media curation. That combination reflects an adtech market trying to move beyond access to inventory. Curation packages supply a controlled intersection of audience, inventory, data and commercial terms, while creative capability influences whether that package produces attention rather than impressions alone.
Advertisers should ask how curation changes transparency, supply-path economics and optimization responsibilities. Publishers should ask whether the model improves control and yield or simply creates another buying layer.
eology: AI-ready SEO, performance and content strategy
eology is inviting discussions about AI’s role in marketing impact, with particular attention to search, content, paid media and data strategy. Its stated audience includes organizations that want to make SEO strategy AI-ready or introduce generative AI into content processes more deliberately.
The key distinction is between automating conventional search work and preparing brands for discovery in AI-generated answers. Visitors should ask how the agency separates measurement for classic rankings, AI citations, branded demand and commercial outcomes—and which evidence supports its recommendations.
Independent exhibitor perspective • Video 1 of 3
IBM iX at DMEXCO 2025: what an enterprise experience presence looks like
This recap was published by IBM iX rather than the event organizer. It is useful as a visual reference for the density and style of an enterprise exhibitor presence. The 2025 activation connected live demonstrations, masterclasses and partner discussions around intelligent experiences. For 2026, IBM iX has shifted its published framing toward the logic behind agent-shaped customer experiences. The video should therefore be treated as evidence of format and execution, not as a preview of an unchanged 2026 booth.
Company directory
DMEXCO 2026 exhibitors and partners: an editorial map
The official 2026 expo page already displays a substantial excerpt of participating companies. The categories below are Sitetrail’s practical classification of that published selection, not official hall designations. Many businesses operate across several categories, so the grouping is designed to help visitors plan conversations rather than define the companies permanently. The list will continue changing as the event approaches.
| Commercial category | Confirmed names in the published 2026 excerpt | What to investigate |
|---|---|---|
| Advertising, programmatic and performance | AdMatic, Adrenalead, AlgoriX, Azerion, Azira, Bidmachine, BidX, Channel Factory, Criteo, E-Planning, Equativ, GeoEdge, HUMAN, MediaGo, MGID, Microsoft Advertising, Onetag, Perion, Readpeak, RedTrack, RTB House, Silverpush, Start.io, Taboola, Teads, The Trade Desk, Verve, Xapads, Yango and YOC. | Identity, supply-path transparency, AI optimization, incrementality, fraud prevention, privacy and the economics of curated marketplaces. |
| Commerce, retail media and payments | BaseLinker, billiger.de, Bring! Labs, Channel Pilot Pro, Commerce, Constructor, Doofinder, FACT-Finder, idealo, JTL Software, Klaviyo, MediaMarktSaturn, Mirakl, OBI Advertising, ODOSCOPE, PayPal, Pimcore, Productsup, REWE Group Retail Media Connect, Retail Media Alliance, Retailmediatools, Rossmann, SAP, Shopify, Shopware, Topsort, Verve Retail Media and Worldpay. | Product discovery, agentic commerce, marketplace operations, first-party data, closed-loop measurement and the convergence of physical and digital retail media. |
| Content, CMS, DXP and digital assets | Aprimo, CELUM, Clonable, Contentful, CoreMedia, FirstSpirit, InterRed, Just Relate, Magnolia, Optimizely, Pimcore, pixx.io, PlayPlay, Scompler, Storyblok and Valtech, alongside implementation partners including adesso, comspace, dotSource, IBM iX, SUNZINET and multiple specialist agencies. | Content provenance, composable architecture, localization, accessibility, brand governance, AI-assisted operations and whether implementation complexity matches the sales narrative. |
| Analytics, data and measurement | Adverity, AudienceProject, Brandwatch, Dymatrix, Funnel, IDAaaS, Intentive, Nielsen, Publytics, Supermetrics and True Relevance, with measurement capabilities also represented across Google, Microsoft Advertising, Criteo, PayPal Ads and retail-media networks. | Data lineage, attribution limits, modeled conversions, clean-room use, cross-channel comparability and the difference between reporting automation and causal measurement. |
| Media, streaming, audio and out-of-home | BCN, B2B Media Alliance, DAZN, DIGOOH Media, Disney Advertising, Displayce, IDOOH, IQ Digital, JCDecaux, Media Impact, mobile.de, OneFootball, Opera, Rakuten TV Enterprise, RMS, Screenforce, Spotify, Ströer-related solutions, United Internet Media, VIOOH, Vistar Media and WallDecaux. | Connected television, addressable reach, attention measurement, programmatic DOOH, digital audio, cross-media frequency and how premium publishers distinguish their data from platform inventory. |
| Agencies, services and business platforms | 1000heads, 247GRAD, adesso, Comspace, dotSource, eology, Front Row, IBM iX, JOM Group, Just Scale/Linkbroker, morefire, OHM Agency, Primelis, Serviceplan Group, Smarketer, SUNZINET, trafficdesign, Uberall and Valtech, supported by business platforms and services including Brevo, HubSpot, Infobip, Monday, Teamleader, WebinarGeek and Zoho. | Agency specialization, delivery capacity, partner certifications, AI operating models, commercial transparency and how strategy translates into implementation and measurable distribution. |
High-signal companies to place on a first-pass meeting list
A first-pass list should balance scale with novelty. Major platforms such as Google, Microsoft Advertising, Shopify, PayPal, SAP, Spotify, Reddit, Criteo, The Trade Desk, HubSpot and Taboola help reveal where large ecosystems are investing. Retail and commerce participants including REWE Group Retail Media Connect, OBI Advertising, MediaMarktSaturn, Rossmann, Mirakl, Productsup and Shopware can clarify how commerce data is becoming media infrastructure. Content and experience vendors including Contentful, CoreMedia, FirstSpirit, Magnolia, Optimizely, Pimcore and Storyblok show competing approaches to composability and AI-assisted delivery.
The less obvious companies may provide the greatest information advantage. Profound’s presence signals the growing commercial category around brand visibility in AI answers. Scompler and CELUM approach the AI-content problem from governance and operations. VIOOH, Vistar Media, Displayce and WallDecaux expose the continued programmatic development of out-of-home advertising. Constructor, Doofinder, FACT-Finder and ODOSCOPE represent competing approaches to product discovery and personalization. Smaller agencies and software vendors may also be more willing to share concrete implementation detail than the largest stands.
This guide deliberately does not rank companies by sponsorship level. Paying for a larger presence demonstrates commitment to the event, not necessarily product suitability. Visitors should shortlist companies according to a defined problem, verify participation in the official app, and reserve time for emerging vendors that offer an intelligible answer rather than the loudest stand.
Independent exhibitor perspective • Video 2 of 3
Ibexa at DMEXCO 2025: the event through a DXP vendor’s lens
This vendor-produced recap is independent of DMEXCO’s official channel. It offers a second view of the exhibition from within the digital-experience ecosystem. Its value here is not neutral product evaluation; it shows how a specialist technology company uses the event for customer conversations, partner visibility and category positioning. Prospective exhibitors should notice that useful event content continues after the stand is dismantled: a focused recap can preserve evidence of participation and give partners something relevant to share.
Conference intelligence
DMEXCO 2026 speakers, summits and major themes
The 2026 conference program is organized around ten curated summits, major stages, keynotes, panels and masterclasses. Confirmed names published by DMEXCO include Michael Komasinski, CEO of Criteo; Claudia Willvonseder, a member of Dr. Oetker’s international executive board; Rik Strubel, CMO of Douglas; Tobias Seemann, Chief Digital Officer at adidas; Daniel Hulme, Chief AI Officer at WPP; Sir Martin Sorrell, founder and executive chairman of S4 Capital; Ulrich Klenke, Chief Brand Officer at Deutsche Telekom; Boris Dolkhani, CMO at Bosch; David Sandström, CMO of Klarna; Susanne Aigner, Head of Advertising Germany at Netflix; and independent analyst Benedict Evans.
Other confirmed participants span retail, platforms, creators and media: Rezo; Fynn Kliemann; Florian Jacquier of Nestlé; Sabine Jünger of OTTO Advertising; Patricia Grundmann of OBI Advertising; Roxanne van Duijn of Google; Michael Komasinski of Criteo; Kai Herzberger of Meta; Gavin Wilson of VIOOH; Evgeny Popov of Samba TV; and executives from Klarna, REWE Group, Ferrero, CUPRA/SEAT, FALKE, Arla Foods, WallDecaux and other companies.
Thought Leaders’ Summit
Platform strategies, AI in marketing, digital sovereignty, social-economy questions, competitiveness and regulation. Day-one sessions include Microsoft and Google keynotes, Daniel Hulme on AI agents and Benedict Evans on scaling intelligence.
CMO Summit
A senior marketing agenda covering corporate brand strategy, social commerce, trust, transparency and AI. Published sessions include contributions from Claudia Willvonseder and Ulrich Klenke.
Commerce Summit
A two-day program on platform dynamics, consumer behavior, agentic commerce, scalable technology stacks and the changing digital customer journey, located on the Commerce Stage in Hall 7.
Retail & Commerce Media Summit
Closed-loop attribution, full-funnel measurement, first-party data, in-store digitization, standardization and the development of retail networks into broader data and media ecosystems.
AdTech Summit
Agentic media buying, identity, programmatic infrastructure and the operational consequences of moving more campaign decisions into automated systems.
MarTech Summit
Hyper-personalization, autonomous marketing and the systems needed to create distinct content while scaling production and orchestration.
Agencies Summit
How agency services, economics and operating models change when production, analysis and campaign execution become increasingly automated.
Creativity Summit
Creative excellence, cultural marketing and AI filmmaking, with emphasis on whether technology produces distinctive ideas or simply greater volumes of acceptable material.
Creators’ Summit
Content authenticity, influencer-led brands and the commercial relationship between creators, platforms, agencies and established advertisers.
DOOH and Future TV Summits
Data-driven out-of-home, full-funnel activation, connected and addressable television, streaming and the continuing effort to measure brand and performance effects across screens.
How to choose sessions without losing the exhibition
The conference is too large for comprehensive attendance. Choose one primary commercial theme and one adjacent theme. A retail-media operator might follow the Retail & Commerce Media Summit while using the AdTech Summit to understand identity and automation. An agency leader might combine the Agencies Summit with the Creativity or MarTech program. A commerce executive might pair the Commerce Summit with selected content-platform demonstrations in the expo.
Protect meeting time. A strong keynote can be watched later because the 2026 ticket includes post-event video-on-demand access to keynotes, panels and masterclasses. A conversation with the right buyer, implementation partner or product leader may be difficult to reproduce. The practical priority should therefore be scheduled meetings first, irreplaceable live discussions second, demonstrations third and recorded sessions fourth.
Access
DMEXCO 2026 tickets, opening hours and entry rules
The standard DMEXCO 2026 ticket is currently listed at €299. The €149 Super Early Bird and €179 Early Bird allocations are marked sold out. The ticket covers both September 23 and 24, access to the expo and conference, international keynotes, panels and masterclasses, networking through the DMEXCO app, partner content and post-event video-on-demand access. Discounted student, trainee and Young Leader options are expected separately and require eligibility evidence.
| Ticket/entry item | Current published position | Practical implication |
|---|---|---|
| Standard ticket | €299 | Two-day expo and conference access plus VOD and app functions. |
| Super Early Bird | €149; sold out | Useful historical benchmark for planning future editions. |
| Early Bird | €179; sold out | The published discount was €120 against standard pricing. |
| Ticket format | Digital only, held in the DMEXCO app | Register and install the app before arriving at the entrance. |
| Transferability | Personalized and non-transferable | Names, email addresses, company and job title cannot be casually changed after purchase. |
Opening hours are 9:00 AM to 6:30 PM on Wednesday, September 23, and 9:00 AM to 5:30 PM on Thursday, September 24. Those times create a long first day, but useful meetings disappear quickly once keynotes, queues and movement between halls are considered. Visitors should enter with the app already authenticated and the ticket visible in its wallet.
DMEXCO warns about phishing messages and unauthorized offers of free tickets or attendee data. Official tickets should be obtained through DMEXCO and Koelnmesse channels. Koelnmesse also states that it does not sell its visitor database to third parties. Treat unsolicited database and directory offers with caution, especially when the sender imitates an event or venue identity.
Cologne planning
Venue, halls and travel logistics
DMEXCO 2026 takes place at Koelnmesse GmbH, Messeplatz 1, 50679 Cologne, using Halls 6 through 8 and Congress Centre North. Published access points include Entrance South and Entrance North. The Köln Messe/Deutz railway station is immediately beside the exhibition grounds, making rail the simplest arrival method for many visitors.
Local suburban services S6, S11, S12 and S13 serve Köln Messe/Deutz near Entrance South, as do underground or tram lines 1 and 9. Lines 3 and 4 serve the Köln Messe/Deutz stop used for the north, east and west sides of the grounds. The admission arrangement includes a separate VRS public-transport ticket sent by email; the organizer instructs visitors to print that document on A4 paper and carry it with valid identification and the admission ticket. It does not cover premium long-distance trains such as ICE or IC/EC services.
Cologne Bonn Airport provides the nearest major air connection, while Düsseldorf and Frankfurt can also be practical because both connect to Cologne by rail. International visitors requiring a visa may need an official Koelnmesse invitation letter. Hotel demand rises rapidly around major Cologne exhibitions. DMEXCO’s reserved partner-hotel allocations were advertised only until July 20, 2026, so later bookings should be compared carefully for total travel time rather than city-centre branding alone.
Independent exhibitor perspective • Video 3 of 3
Scompler’s DMEXCO recap: content strategy and AI beyond the logo wall
Scompler’s recap approaches DMEXCO through content strategy, topic-centered marketing and AI rather than through the organizer’s broad event narrative. It illustrates why third-party perspectives add value to an event guide: each participant interprets the same exhibition through a different operational problem. For 2026, content teams should compare this strategic viewpoint with the growing emphasis on content systems of record, metadata, governance and agent-ready processes across the exhibitor landscape.
Commercial assessment
Who should attend DMEXCO—and who may not need to?
DMEXCO is strongest for people with a defined European marketing, media, commerce or technology mandate. CMOs, heads of digital, media owners, retail-media teams, agency executives, marketing-operations leaders, commerce directors, customer-experience teams and enterprise technology buyers can compare a large number of suppliers and peers in a short period. Vendors can meet agencies, brands, publishers and integration partners within the same trip.
High potential value
- A buyer comparing several enterprise vendors or agency partners.
- A platform entering or expanding in Germany and the wider DACH market.
- A publisher, retailer or media network building new monetization products.
- An agency developing partnerships across CMS, commerce, martech or media.
- A leadership team needing a concentrated view of AI’s operational adoption.
Lower potential value
- A visitor with no meetings, shortlist or commercial objective.
- A small local business seeking introductory marketing education.
- Someone expecting an SEO-only curriculum or intimate workshop environment.
- A company exhibiting primarily for vanity visibility without follow-up capacity.
- A team unable to act on relationships or procurement discussions after the event.
The economics of exhibiting
An exhibition stand should be evaluated as a campaign, not a two-day construction project. The cost includes space, stand production, travel, accommodation, staff time, meetings, content, lead capture and follow-up. A visually impressive booth can still fail if the company has not given prospects a reason to arrange meetings, cannot explain its differentiation in a few sentences, or waits weeks to follow up.
The most defensible exhibition plan begins before Cologne. Publish the specific product, research finding, partnership or case study being presented; give prospects a reason to reserve time; brief every attending employee on priority accounts; and design a post-event content sequence. The pre-event announcement also creates discoverable information for people researching exhibitors. That visibility can continue producing value after the physical stand is gone.
Companies that cannot justify a full stand still have options. Executives can attend and schedule meetings, participate through a partner ecosystem, contribute to a shared booth, secure an appropriate speaking opportunity, or run a carefully targeted media and content campaign around the period when industry attention peaks. The correct choice depends on whether the objective is meetings, category credibility, product education, recruitment, partnerships or immediate sales.
A practical two-day operating plan
- Define one primary outcome. Examples include selecting a commerce platform, signing agency partners, meeting retail-media buyers or validating an AI-search product category.
- Create a twelve-company priority list. Divide it into four essential meetings, four useful comparisons and four exploratory companies.
- Research each company’s announced event plan. A generic “tell me what you do” meeting wastes the concentration of expertise available.
- Cluster the schedule by hall. Avoid repeatedly moving between halls for consecutive short meetings.
- Choose no more than three essential live sessions per day. Use VOD for material that does not require being in the room.
- Record decisions, not piles of collateral. After each meeting, note fit, proof, objection, owner and next action.
- Complete the first follow-up within 48 hours. Reference the actual discussion and agree a concrete next step rather than sending a generic thank-you.
Evergreen record
DMEXCO history and growth
DMEXCO began in Cologne in 2009 with approximately 14,200 trade visitors, 290 exhibitors from eleven countries and 26,000 square metres of exhibition space. Its development mirrors the expansion of digital marketing from a specialist channel into an operating layer across media, commerce, customer experience and business technology.
The attendance curve has stabilized around 40,000 while exhibitor and speaker participation has recovered and expanded. That suggests DMEXCO’s present value is less about endlessly increasing footfall and more about deepening the number of specialized markets represented inside the same venue. The creation of focused summits and Worlds is a response to that complexity: a large event must create smaller paths through itself if visitors are to find useful commercial context.
DMEXCO FAQ
Frequently asked questions
When and where is DMEXCO 2026?
DMEXCO 2026 takes place on Wednesday, September 23, and Thursday, September 24, at Koelnmesse, Messeplatz 1, 50679 Cologne, Germany. The event uses Halls 6–8 and Congress Centre North.
How much is a DMEXCO 2026 ticket?
The current standard ticket is listed at €299. The €149 Super Early Bird and €179 Early Bird allocations are sold out. Eligibility-based student, trainee and Young Leader options may be offered separately.
What are the DMEXCO opening hours?
The published hours are 9:00 AM–6:30 PM on September 23 and 9:00 AM–5:30 PM on September 24, 2026.
How many people attend DMEXCO?
The 2025 edition reported approximately 40,000 attendees, around 700 exhibitors and partners, and more than 1,000 speakers. The final 2026 figures will only be known after the event.
Is DMEXCO mainly in German or English?
Both languages are used. DMEXCO attracts international exhibitors and speakers, and many major sessions are delivered in English. German remains important across local-market sessions, exhibitor conversations and practical communication.
Do visitors need the DMEXCO app?
Yes. DMEXCO says 2026 admission tickets are digital and displayed in the app’s ticket wallet. The app also supports networking, badge scanning, agenda planning, the hall plan and video-on-demand access.
Is DMEXCO worthwhile for SEO agencies?
It can be, but it is not an SEO-only conference. Its value for an SEO agency lies in enterprise buyers, content platforms, commerce systems, analytics, AI-search tools, media companies and agency partnerships. A specialist seeking only tactical SEO presentations may prefer a narrower conference.
Is this the official DMEXCO exhibitor list?
No. This is an independent Sitetrail research guide. Company participation is derived from DMEXCO’s published 2026 partner excerpt and individual company announcements. The official DMEXCO platform and app remain authoritative for final participation, hall placement and scheduling.
Why does this page preserve previous-year figures?
Historical attendance, pricing and exhibitor information help companies evaluate growth, audience consistency and the economics of future participation. Event websites commonly replace previous details with the next edition, so maintaining a sourced record provides continuing research value.
Sources, update policy and independence
Core event facts were checked against the official DMEXCO visitor information, 2026 ticket page, expo and partner page, speaker guide, summit announcement and official history. Pre-event company intelligence was checked against published event pages from IBM iX, Valtech, Pimcore, TYPO3, SAP Engagement Cloud, CELUM, Equativ and eology.
Sitetrail will distinguish organizer-confirmed participation, company-published plans and editorial interpretation. Substantive changes—new exhibitors, revised booth information, ticket changes, schedule changes or post-event totals—should update the visible review date. A date must not be changed merely to create the appearance of freshness.
DMEXCO is a trademark of its respective owner. Sitetrail is not affiliated with, endorsed by or an official sponsor of DMEXCO, BVDW or Koelnmesse. Embedded videos are published by the identified third-party channels and are included for commentary and research context. Verify final event details through official channels before purchasing tickets or travelling.