Prepare Before a Crisis

Map plausible risks, assign reachable decision-makers and prepare evidence, spokespeople and a rehearsal that reveals real gaps.

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Your module learning path

LESSON 01

Map Reputation Risks and Likely Crisis Scenarios

Prioritize plausible reputation scenarios by consequences, warning signs and response readiness.

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LESSON 02

Build the Response Team, Contact Tree and Escalation Process

Create a response structure with clear decision authority, backups and an escalation path that works under pressure.

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LESSON 03

Prepare Evidence Files, Holding Statements and Spokespeople

Prepare verified reference material, adaptable first statements and spokespeople who can communicate uncertainty clearly.

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LESSON 04

Run a Crisis Simulation Before the Real Event

Run a bounded rehearsal that exposes response weaknesses and produces owned improvements.

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Complete each lesson check to unlock its next-lesson button. You can also revisit any lesson from the outline. Your worksheet can be saved locally or downloaded.

Prepare carefully. Respond clearly. Follow through.

Use the worksheets to turn each lesson into a real decision. Build a reliable response process as you learn from verified facts, stakeholder needs and accountable recovery actions.

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Prepare Before a Crisis

Your module learning path

Map Reputation Risks and Likely Crisis Scenarios

Build the Response Team, Contact Tree and Escalation Process

Prepare Evidence Files, Holding Statements and Spokespeople

Run a Crisis Simulation Before the Real Event

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