Your learning path: 100 lessons.
Module 19 · 7 lessons
Connect PR and SEO through zero-click discovery, links and unlinked brand mentions. Use NewsPass, distinguish editorial coverage from brand announcements, and plan the supporting role of newswires.
LESSON 94
Build one discovery plan that connects editorial coverage, search visibility, brand recognition and enquiries, including journeys without an immediate website click.
Open lesson →LESSON 95
Create a publication shortlist that assigns each site a useful campaign role instead of treating every non-link opportunity as a throwaway.
Open lesson →LESSON 96
Prepare a consistent evidence-backed brand story and measure mentions, observed citations and referrals separately across a repeatable set of questions.
Open lesson →LESSON 97
Explain who is speaking, who controls the story and what is being paid for before classifying a media appearance.
Open lesson →LESSON 98
Prepare a small NewsPass campaign with distinct useful stories, appropriate publications and an evidence log for reviewing the results.
Open lesson →LESSON 99
Write a restrained newswire plan that distinguishes a brand announcement from editorial coverage and uses links for reader context rather than duplicated link volume.
Open lesson →LESSON 100
Create a ninety-day PR, SEO and GEO plan using NewsPass alongside other editorial channels, with a small justified role for newswires and a clear review method.
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