Liquid Death sells an ordinary product with an unmistakable brand, and values attention by the shelf space it wins. Its UK retreat shows that fame does not travel automatically.
Few fields attract more buzzwords than data science. Machine learning, AI, neural networks – the vocabulary promises transformation and often delivers a stalled project and
The UK advertising regulator ruled HSBC’s climate posters misleading because of what they left out. A five-question test to run before any purpose claim goes public.
Patagonia’s founder gave the company’s future profits to fight the climate crisis, turning a brand promise into a structural fact. It also invited scrutiny of where the money went.
After NotPetya, Maersk gave a cost range and later stayed within it. A five-step method for spokespeople to separate what is known, estimated and unknown, and stay credible.
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