
Digital Marketing
How to measure and optimize customer engagement on any channel
Customer engagement refers to the action whereby a customer interacts and shares their experiences with you and your brand. Costumers want to be heard, they

Customer engagement refers to the action whereby a customer interacts and shares their experiences with you and your brand. Costumers want to be heard, they

This is why a holistic strategy is needed: • Both paid and organic search are targeting the same customer • Holistic search strategy and planning

If you are not a big brand with a massive marketing budget, particularly if you are B2B or B2C, then read this: social media can

Consumers have more choices than before. Marketers do know that they need to change their communication strategies to become customer obsessed. Still, they also need

Started in 2007, the Sydney based, International Capital Markets Pty Ltd (IC Markets) has a daily trade volume of $ 6.8 billion, which makes them