Travel technology deserves an expert voice.

An ATM 2026 executive roundtable highlighted technology, talent and customer focus as priorities for future competitiveness. Leaders emphasized AI-enabled personalisation, seamless planning, and the need to balance tech investment with people-driven service, while urging businesses to treat future readiness as a strategic priority.

Consider balancing AI investments with talent and customer-experience design to support personalised, frictionless planning without losing human service quality.

Consider: How will you measure whether AI-driven personalisation improves customer outcomes without degrading human-led service touchpoints?

Arabian Travel Market 2026 in Dubai will include a new co-located ATM Travel Tech exhibition with about 180 exhibitors and a Tech & Innovation Hub showcasing AI, AR/VR, robotics, fintech and green tech. The programme will host industry sessions on AI, cybersecurity, accessibility and sustainability and involve partners such as Sabre and major regional stakeholders.

Consider whether attending or exhibiting could reveal partnership, distribution or product opportunities in travel tech, AI demos, or regional market strategies.

Consider: Which specific product demonstrations or partner showcases at ATM Travel Tech would best validate demand for your technology or integrations?

An industry analysis describes travel tech shifting from legacy search interfaces to agentic AI that executes end-to-end workflows, automates corporate bookings and disruption handling, and promotes API-first distribution and New Distribution Capability (NDC) adoption as foundations for dynamic pricing and custom ancillaries.

Consider evaluating agentic AI, NDC and open API strategies for automation, pricing agility and disruption-management capabilities in your product roadmap.

Consider: What operational gaps would need to be closed to let agentic AI complete bookings and manage disruptions without manual intervention?

Forbes reports on this development. Read the source and add your perspective on what it means for your industry.

Consider: What does this development mean for businesses or customers in travel technology?

LuggageToShip.com announced an expanded AI-enabled booking and tracking platform that connects customers to major carriers for door-to-door luggage shipping across more than 220 countries and territories. The service supports pickups or drop-offs, multiple item types, 24/7 support, integrated label generation and real-time tracking through a single digital interface.

Consider whether luggage-shipping integrations, partner carrier APIs and customer support workflows could affect your distribution or service offerings.

Consider: How would integrating a third-party luggage-shipping API change your booking flow, customer support load and liability processes?

Share practical expertise grounded in the linked industry sources and your own experience.

Consider: What should customers understand before making an important decision?

Share practical expertise grounded in the linked industry sources and your own experience.

Consider: Which priorities will matter most over the coming years, and why?