Published 2026-10-23
Face-To-Face Is The New Luxury: Why AI Is Good News For The Events Industry
Read the story & commentary question
Opinion piece arguing that widespread AI use increases reliance on digital interactions and reduces spontaneous human contact, making face-to-face events a growing source of trust and connection. The author says AI improves efficiency in events but cannot replicate signals like body language, humor and shared experiences that build business relationships.
Consider hosting or highlighting in-person elements and trust-building experiences at events to differentiate from AI-driven digital interactions.
Consider: How could your venue measure whether specific in-person features (networking formats, tactile demos, live facilitation) increase attendee trust or deal-making compared with virtual formats?
