Online Reputation Management Service

Unfair or Negative Search Results on Google?

Let our professionals fix it!

A clean reputation is crucial to your business

Fast, discreet and efficient reputation management service trusted by CEO’s and S&P500 companies

About Reputation Management PRO from Sitetrail:

We deliver the very best results in online reputation management. Our unique capabilities include unrivaled press connections, world-class digital research and real-time monitoring. This produces magic results for businesses and individuals around the world. Examples of our wide-ranging clientele include high-profile doctors, large e-commerce retailers, accountants, diplomatic think-tanks, construction companies, government agencies, hotels and restaurant chains.

7 Facts about online reputation management:

95% of Prospects who encounter negative results within  5 seconds of a search, will not look further

Over 70% of Americans will look at product reviews before making any purchase

Conversion rates increase by more than 60% where positive reviews are present

Online reputation and social proof has the biggest impact on customer decision-making

Having negative press stick to Google search results is harmful to your  conversion rates and revenue

Fixing and maintaining this aspect is crucial to succeed in today’s digital world

Spending money on advertising while ignoring bad reviews is a major waste of ad dollars

How we achieve outstanding results:

By removing or replacing inaccurate and harmful information with accurate and positive content, we turn the tide in your favor. We leverage a data-driven approach, years of successful media relations and industry-leading search specialists. We also administer take-down requests and legal notifications where appropriate. Each case is unique: our cross-sector experience allow us to produce only the best results for our clients. Without elaborating on our entire game plan, we can confidently state that our customers get results!

Choose Your Reputation Management Package

High Authority News

3 X Unique news articles each month
$ 699 Monthly
  • Strong SEO Value
  • Google News presence
  • Influential copywriting
  • Dilution of negative results

Authority & Volume

10 X Unique articles in authoritative Google News sites each month
$ 3000 Monthly
  • Strong SEO Value
  • Dominate Google News results
  • Influential copywriting
  • Dilution of negative results
  • Super Fast Results
  • Effective against mainstream media

Single Newsblast

1 X Business News Article
$ 250
  • Basic SEO Value
  • Google News presence
  • Influential copywriting

The cost of a negative review to your business

Every customer you lose is making your competitors stronger and building their client base. Independent research and sales data confirms that one single negative review can cause online sales to plummet by 23% overnight. The finance teams of these prominent businesses confirmed their daily losses following sporadic bad reviews to have a measured financial impact:

A luxury hotel group -$45 000/day

A cosmetic dentist or surgeon $1000/day

A busy medical clinic $30 000/day

A restaurant in NYC $2000/day

An architect office  -$2500/day

Have you calculated how much is bad press and negative reviews costing your business?

Specific ways in which we repair and maintain your reputation

Digital PR is a vast area for which we have advanced tactics that are applied according to the needs of our customer. The following are specific tools in our arsenal:

  • Manage reviews and enable authentic positive reviews to replace or suppress negative reviews
  • Leverage the press to counter any bad publicity
  • Where negative news cannot be removed, we replace it with accurate, positive news across equally powerful channels
  • Legal take-down notifications and reports to remove bad content from the web
  • Liaising with dissatisfied customers or journalists to reconsider their opinion
  • Launching content & SEO efforts to create strong social proof in your favor
  • Social participation and cross-channel initiatives to improve omni-channel retail
  • Linkedin endorsements and other personal services
  • MUCH more than we’re prepared to discuss in public 

Confidentiality and legality

It is important to engage in ethical reputation management for sustainable long-term results. Please note the following:

  • Our services are 100% confidential. We will not disclose who we work with.
  • In most cases, media publications are done by authentic authors and journalists as result of a legitimate news outreach, as such, no “sponsored” tags appear alongside our reputation management efforts.
  • We do not engage in any unlawful activities. We do not employ hackers in attempts to delete unwanted content from the web. 

We represent customers across the US, Europe, Africa and Asia. Our journalist network is truely global. Using Sitetrail for reputation management through dilution and tactical PR is completely legal and safe. 


What is a realistic budget for reputation management?

Our fees are highly competitive and ensure the highest level of attention and value for your business. The following are quite normal for anyone seeking good results with ORM:

  • Managing online reviews across platforms
    $1,500 per month and upwards depending on geographic locations.
  • Reputation Management (Digital press, GoogleNews and Google search results)
    $3,000 – $5,000 per month for six months or longer.
  • Aggressive Reputation Programs for large companies operating at scale
    $5,000 – $7,500 per month for six to twelve months or longer.
  • Complex or International Reputation Management, diplomatic channels etc:
    This is similar to an aggressive reputation management campaign. There are other costs associated such as translation and localization in other markets around the world which can be discussed on a case-by-case basis.


Frequently Asked Questions

Online reputation management (ORM) is a strategy and process designed to monitor, identify, and influence your digital reputation and credibility online. An effective online reputation management strategy can also provide you with new opportunities and insight on increasing your brand awareness.

Your online reputation is your image on the Internet. Online reputation management (ORM) is about improving or restoring your name or your brand’s good standing. This is by countering, weakening or eliminating the negative material found on the Internet – defeating it with more positive material to improving your credibility and customers’ trust in you.

In a broader sense, ORM incorporates not just managing content, but also dealing with negative reviews and building positive digital presence through social media and other platforms. It’s vital in today’s digital era as many people form opinions based on what they find online. Thus, a good ORM strategy can help create a positive online presence, build trust with your audience, and ultimately, drive growth in your personal or business ventures.

If your lawyers failed to delete content legally and instead, they just attracted more attention to your case which caused more harm than good, dilution is the only credible method left. 

Content dilution relies on a specific tactic where search results is filled with more positive, accurate and up to date versions than those false or inaccurate pieces of news content that seek to harm your reputation. 

Dilution is the most cost effective way of dealing with high-profile cases. 

The lawful remedies to delete results from Google (except for Europe) are close to zero, unless you take illegal action and orchestrate fake DCMA takedown requests – which is not a service that we provide. 

This really means that proper ORM (online reputation management) backed by SEO efforts remains the most credible option left. 

Yes. We are also quite strong and active in this area.

The CEO and founder of Trustpilot, Peter Holten Muhlmann, told the media “Everyone thinks Everyone is an asshole” – and that pretty much sums up his view of the world. It is so bad, that Trustpilot will GO AFTER your positive reviews and delete them once you have you few negative reviews. 

Trustpilot is a huge problem for retailers and service providers as they refuse to remove defamatory and false content. 

We have seen it all before: Disgruntled clients and even competitors tend to lash out and hit service providers on a range of platforms like Trustpilot, Google Maps, Facebook Reviews and other platforms.

We deal with all these issues. 

On sites like Fiverr (FVRR) you can often find that buyers demand additional services that were not part of an agreement. If the seller fails to deliver on it, the buyers threaten them with a bad review – or actually leaves a bad review. Fiverr refuses to remove the false and negative results. This is a classic example of review extortion that plagues legitimate businesses. 

These are things that we can help with. 

You will be surprised at the content types we have available. Strong news articles in credible publications, digital assets and profiles as well as several innovative options that can fill the search results with more desirable results. 

Dilution means that if there was previously 10 bad results and we added 90 positive results in the news, that we have a rate of 1:9 in your favor. 

Suppression, is taking the extra step of doing SEO link building to BOOST some of your positive results until they can remove specific positions from Google. 

Dilution is very accurate in term of cost prediction, suppression is not because we have to see how search engines (Google) will respond in dropping negative defamatory results for more positive ones that we suggest though our efforts. 

In most cases a mix of both will be required. 

No. Negative SEO and settlements is the action of erecting equally damaging content against a known party, where you then request that they remove inaccurate content about you in exchange for doing the same. This is not something we offer as a service. 

There are other more legitimate types of negotiations that we can propose. 

“Be who you want to be and not care about what others think.” – This is outdated in the online world because people care what others say, not about what you say about yourself. 

Having strong, positive press is the best long-term solution, unless you have a way of making sure that you are perfectly clean with zero enemies. 

In the world we live in it is fair to say that: “No matter how good you are, someone is always going to be against you. But never let them be the limit of your success.” – Terry Mark

Reputation management works – team up with specialists who can make a difference!

A reputation management service is a company or team of professionals that work to shape and influence public perception of an individual, business, or organization. These services often involve monitoring and addressing online reviews, social media, and news media, removing or suppressing damaging content, and promoting positive content to boost the client’s image.

Google reputation management involves monitoring and managing the content that appears when your name or your company’s name is searched on Google. This could include working to push down negative search results, promoting positive content, and managing Google reviews.

You could not possibly imagine the depths to which we’ll go to deploy innovative solutions in this field. The best reputation management services offer a comprehensive approach to managing your online image. This could include search engine optimization, content creation, review management, and crisis response. It’s best to research and compare services, check reviews, and talk to representatives to find the service that best meets your needs.

CEO reputation management involves strategies and efforts to maintain and enhance the reputation of a company’s chief executive officer. This can include managing online content related to the CEO, responding to negative press, and promoting positive stories to enhance the CEO’s image and by extension, the company’s image.

Yes, online reputation management services aren’t just for businesses and organizations. Many companies offer reputation management services tailored to the needs of individuals, helping them manage their personal brand, respond to negative information, and promote positive content online.

Client testimonials - 98% of our clients return:

CWCEO at Chillweb design group
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Adriaan and team are outstanding professionals. Delivered exactly as promised and well worth every dollar. Highly recommended!
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We worked with Adriaan on several projects now, - Great results, no complaints - Easy to work with, and professional service - Delivers on time
FydcoinFydCoin Crypto group
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There are levels to writing: The journalist went above and beyond to write a great article. Highly recommend and will order again! Thank you!
D. Pollock
D. Pollock
Board member, Outsourcing group
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We were picked up by at least 50+ news channels and were very happy with these results. Highly recommended. Quick and communicative.
Film producer, Los Angeles
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Love Adriaan!!! We've done several projects together and he's simply the best. Very hard-working, quick, wonderful person to work with and know! 10 out of 10 stars!
Owner, health and wellness brand
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Sitetrail went over and beyond expectations time and time again. They think quickly and smartly on their feet and use their initiative really well, which I appreciate. Thank you very much!
Owner at TrossCreative
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Hired to write a linked news article. Top-notch writing, needed absolutely no edits. Delivered super fast, and as promised. Very nice attention to details and understood the goal better than most, top professionals. Highly recommended.

150 Film stars, 45 Film producers, 250 law firms, 120 SEO agencies and 25 hotel groups can’t be wrong. Try our service today and see for yourself.



Pre-sales questions: