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Tag Archives: google

EU fines Google $2.42BN for “anti-trust”

The European Commission has fined Google a record-breaking €2.42 billion for antitrust violations pertaining to its Google’s Shopping search comparison service — in what is widely considered the most significant antitrust ruling in Europe since the 2004 Microsoft decision. To be honest, although this fine seems unfair, we’d rather see the …

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Where is PPC’s place in an inbound marking strategy?

Pay per click

Inbound marketing is an approach fixated on charming customers through content and interactions that are relevant and helpful, not interruptive. With inbound marketing, likely customers finds a product via channels such as search engines, blogs, and social media. Inbound marketing, unlike outbound marketing, does not need to fight for possible …

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