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Press releases and digital PR

 

Can your provider guarantee 100% unique content across all PR distribution channels to meet white-hat requirements?

Can they pitch you successfully to journalists to avoid a “sponsored” label to your content?

A powerful media outreach is key to your content marketing strategy: Creating social proof to build your credibility while boosting search visibility needs to be done in a way that is tactically efficient and authentic.  White hat SEO practitioners use various terminologies to desribe it: “Native advertising, Online PR & Press releases, Link building for SEO agencies, Blogger outreach & blog writing services, Influencer outreach, etc.” Whatever you call it – getting it right means that your efforts will not attract penalties from Google. The purpose of using guest posts and influencer marketing is twofold: To attract more referral traffic and better rankings from both Google and Bing. Any smart PR campaign is therefore not blatantly aimed at manipulating search results, as this is merely a successful by-product.

Sitetrail.com is used by more than 100 digital agencies and 500 Chief Marketing Officers worldwide!

Our industry connections and experience deliver unrivalled results!

Technology and AI can never replace the human touch that comes with authentic journalism. Google is heavily focussed on seeking out authentic content and applying penalties to automated, computer-generated news and content. This is where Sitetrail makes a qualitative difference in the industry.

With online PR there are three essential ingredients you need to be Google friendly:

  • Influential industry journalists and bloggers
  • Relevant authority websites with good metrics
  • Carefully crafted content with contextal, non-spammy links

Real journalism and earned links from quality sources: 

Our press engine connects you to important journalists, bloggers and great publishing sites – and, the process is 100% managed. Included are top news sites, industry sites and highly authoritative .edu websites.

Buy any of our packages and your content marketing is in safe hands of industry professionals who are experienced at online PR.

Speak to us confidentially about your PR needs

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