overture.com

 (visit site)
Drive your business with what only Yahoo! Advertising offers: the science to target an audience, the art to create engagement, and the scale to reach the right audience in meaningful numbers.
0
trailers

Social Media Analysis

Overture.com has over 13 followers on popular social networking platforms such as Facebook. It has been bookmarked over 1,469 times across major social bookmarking services such as Delicious. Overture.com has been mentioned at least 40 times throughout top social news destinations such as Google News. Over 4,041 discussions are happening around overture.com on the web.

Networking

13 twitter followers
0 facebook likes
89,500 myspace results
1 bebo results

Bookmarking

1,181 delicious bookmarks
0 bibsonomy bookmarks
288 folkd bookmarks

Media

28 youtube videos
0 flickr pictures
630 dailymotion videos

News

0 google stories
0 yahoo stories
26 digg submissions
2 reddit submissions
2 topix stories
10 topsy mentions

Other

245 yahoo questions
3 google groups
2,995 wikipedia articles
798 livejournal entries
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SEO Analysis

Overture.com has an average of 34,535 pages indexed in major search engines like Google, Yahoo and Bing. There are an average of 8,836,321 links pointing back to overture.com from other websites around the world. There are a total of 734 listings about overture.com in DMOZ (1 categories) and Yahoo! Directory.

Indexed Pages

97,800 google pages
2,286 yahoo pages
3,520 bing pages

Backlinks

0 google backlinks
26,508,935 yahoo backlinks
27 bing backlinks
2,435 alexa backlinks
8/10 google pagerank

Last Crawled

Not available
Apr 16, 2011 (12:00 AM UTC)
Not available

Directories

2 dmoz listings
732 yahoo listings

Other

0 allow, 36 disallow, 0 sitemap, 1 user-agent, 1 crawl-delay
Not available

DMOZ Categories

  • Top / Computers / Internet / Searching / Search_Engines
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Visitor Analysis

Every month, 5,267,995 unique visitors visit overture.com, each of whom come back to the site 9.2 times. Majority of them (43.2%) come from the Japan region and 0 have subscribed via RSS.

Visitors

345,024 compete visitors
10,190,966 quantcast visitors

Visits

1,006,703 compete visits
95,723,514 quantcast visits

Pageviews

29,347,325 pageviews

Syndication

0 rss subscribers

Visitor Countries

Japan
43.2%
Taiwan
29.7%
South Korea
8.4%
Hong Kong
4.9%
Brazil
1.5%
United States
1.3%
Germany
1.3%
United Kingdom
1.3%
China
1%
India
0.9%

Traffic Analysis

On average, overture.com is ranked #512 across major traffic ranking services such as Alexa and Compete. This metric shows the popularity of overture.com compared to other sites around the web.

Traffic Ranks

#1,535 alexa rank
#0 compete rank
#0 quantcast rank

Blog Rank

#0 technorati rank

Rank Trend

Visitor Trend

Bounce Trend

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Revenue Analysis

Overture.com has the potential to earn $651,067 USD in advertisement revenue per year. If the site was up for sale, it would be worth approximately $1,171,921 USD.

Revenue

$1,784 USD per day
$54,256 USD per month
$651,067 USD per year

Worth

$1,171,921 USD
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Content Analysis

Overture.com's home page is 36860 bytes in size. It has 27 (19% have "alt" attribute). Out of the 502 unique keywords found on overture.com, "ads" was the most dense.

Title

Yahoo! Advertising Solutions

Meta Description

Drive your business with what only Yahoo! Advertising offers: the science to target an audience, the art to create engagement, and the scale to reach the right audience in meaningful numbers. Discover which ad products, marketing tips, and sponsorship opportunities will increase results for advertisers and generate new revefor their clients.

Meta Keywords

yahoo! advertising solutions, contact yahoo! sales, news, blogs, advertising industry events, videos, experts, futurists, inspiration, top ads, video ads, opa, yahoo! front page, demographics, marketing tips, advertising opportunities, ad sponsorships, ad products, advertisers and agencies

Page Size

36.86 KB

Images

16 JPG, 1 GIF, 7 PNG
5 alt tags, 5 title tags
0 internal, 27 external
27 total

Keyword Density

ads
1.59%
yahoo advertising solutions
1.39%
april edt
1.39%
creative
1.39%
media
1.39%
solutions contact
0.6%
blogs news
0.6%
advertising blog
0.6%
small business solutions
0.6%
source yahoo mobile
0.4%

Link Analysis

The home page of overture.com links to 91 web pages, 52 of which point to external sites (e.g. marketingsolutions.login.yahoo.com). The page also 67 anchor texts of which 0 are nofollow.

Internal

39 follow, 0 nofollow
27 anchor tags, 15 title tags
39 total

Outbound

52 follow, 0 nofollow
40 anchor tags, 20 title tags
52 total

Anchor Texts

  • Sign In
  • Sponsored Search
  • Mobile Sponsored Search
  • Small Business
  • Yahoo! My Display Ads
  • Product Submit
  • Local Listings
  • Directory Submit
  • Right Media Exchange
  • Yahoo! Web Analytics

Outbound Domains

  • marketingsolutions.login.yahoo.com
  • login.yahoo.com
  • yahoomydisplayads.adready.com
  • my.yieldmanager.com
  • help.yahoo.com
  • yadvertisingblog.com
  • advertising.yahoo.com
  • add.my.yahoo.com
  • facebook.com
  • twitter.com

Hosting Analysis

The primary web hosting server where overture.com is hosted resolves to the IP address 87.248.120.148 and is located at , , Switzerland.

IP Address

87.248.120.148

IP Decimal (Long)

1475901588

Reverse IP

w2.rc.vip.ch1.yahoo.com

Server Location

,
Switzerland ()
47 (lat) / 8 (long)

Hosting Company

RIPE Network Coordination Centre
P.O. Box 10096
Amsterdam, (1001EB)
Netherlands

Domain Analysis

The overture.com domain name was registered about 1 decade ago in 1995. It will expire in 2 years and was last updated 7 months ago.

Domain Status

Created:
Jan 24, 1995

Expires:
Jan 24, 2014

Updated:
Oct 22, 2010

Registrar

Mark Monitor

Nameservers

ns1.overture.com
ns3.ysm.sc8.yahoo.com
ns02.overture.com

Registrant Contact

Domain Administrator
Yahoo! Inc.
701 First Avenue
Sunnyvale CA 94089
US
+1.4083493300 Fax: +1.4083493301

Admin Contact

Domain Administrator
Yahoo! Inc.
701 First Avenue
Sunnyvale CA 94089
US
+1.4083493300 Fax: +1.4083493301

Technical Contact

Domain Administrator
Yahoo! Inc.
701 First Avenue
Sunnyvale CA 94089
US
+1.4083493300 Fax: +1.4083493301

Server Analysis

On average, overture.com web pages load in 1113 milliseconds. The site uses about 2 different types of web software that we know of and consists of about 75% JavaScript code.

Software Used

  • SWFObject (js library)
  • YTS/1.19.5 (server)

Languages Used

  • HTML (4.28%)
  • JavaScript (75.38%)
  • CSS (20.34%)

Page Speed

1.113 seconds

Color Analysis

The top colors used in overture.com's web template color pallete are charcoal grey, black, charcoal, dark, dark grey. Typically, lighter colored websites are more trustworthy and easier to use.
#4C4E4C
Charcoal Grey
#000000
Black
#4C4A4C
Charcoal Grey
#111111
Black
#222222
Black
#333333
Black
#444444
Black
#2C2E2C
Charcoal
#2C2A2C
Dark
#3C3A3C
Dark Grey

DNS Record Analysis

Overture.com has 4 address (A) records, 5 name server (NS) records, 1 start of authority (SOA) records, 2 mail exchanger (MX) records and 1 text (TXT) records in its domain name system (DNS).
HostClassTypeIPTTLTargetOther
overture.comINA77.238.178.122299
overture.comINA87.248.120.148299
overture.comINA206.190.60.37299
overture.comINA68.180.206.184299
overture.comINNS172800ns2.yahoo.com
overture.comINNS172800ns3.yahoo.com
overture.comINNS172800ns4.yahoo.com
overture.comINNS172800ns5.yahoo.com
overture.comINNS172800ns1.yahoo.com
overture.comINSOA3600mname: hidden-master.yahoo.com
rname: hostmaster.yahoo-inc.com
serial: 2011041800
refresh: 3600
retry: 900
expire: 604800
minimum-ttl: 600
overture.comINMX3600sp2-smtp-002.ysm.sp2.yahoo.compri: 10
overture.comINMX3600sp2-smtp-001.ysm.sp2.yahoo.compri: 10
overture.comINTXT3600txt: v=spf1 mx a:smtp-gw-sc.overture.com a:mailhost.ysm.sc8.yahoo.com a:av1-mrin.yahoo.com a:av2-mrin.yahoo.com a:mrout1.yahoo.com a:mrout2.yahoo.com a:mrout3.yahoo.com a:mrout1-b.corp.dcn.yahoo.com a:mrout2-b.corp.dcn.yahoo.com #~all
entries: Array

HTTP Header Analysis

HTTP header reponses show how overture.com responds to incoming Hyper Text Transfer Protocol (HTTP) requests from connecting clients (e.g. web browsers).
HTTP/1.0 301 Moved Permanently
Date: Sun, 24 Apr 2011 23:51:50 GMT
P3P: policyref="http://info.yahoo.com/w3c/p3p.xml", CP="CAO DSP COR CUR ADM DEV TAI
PSA PSD IVAi IVDi CONi TELo OTPi OUR DELi SAMi OTRi UNRi PUBi IND PHY ONL UNI PUR FIN COM NAV INT
DEM CNT STA POL HEA PRE LOC GOV"
Cache-Control: max-age=3600
Location: http://advertisingcentral.yahoo.com/
Vary: Accept-Encoding
Content-Type: text/html; charset=utf-8
Age: 1113
Content-Length: 81
Via: HTTP/1.1 rc1.ops.re4.yahoo.com (YahooTrafficServer/1.19.5 [cHs f ])
Server: YTS/1.19.5

HTTP/1.1 301 Moved Permanently
Date: Mon, 25 Apr 2011 00:10:23 GMT
Location: http://advertising.yahoo.com/
Vary: Accept-Encoding
Connection: close
Content-Type: text/html; charset=utf-8
Cache-Control: private

HTTP/1.1 200 OK
Date: Mon, 25 Apr 2011 00:10:24 GMT
P3P: policyref="http://info.yahoo.com/w3c/p3p.xml", CP="CAO DSP COR CUR ADM DEV TAI
PSA PSD IVAi IVDi CONi TELo OTPi OUR DELi SAMi OTRi UNRi PUBi IND PHY ONL UNI PUR FIN COM NAV INT
DEM CNT STA POL HEA PRE LOC GOV"
Set-Cookie: ab=1; expires=Wed, 25-May-2011 00:10:24 GMT; path=/
Vary: Accept-Encoding
Connection: close
Content-Type: text/html;charset=utf-8
Cache-Control: private
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