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Every successful campaign of buzz marketing, viral marketing and useful press release requires the right partnership. SiteTrail is a promoter of useful content in relation to web2.0 news and helps users trail their favourite websites. Now SiteTrail will also enable websites to attract more users through featured articles as a starting point for viral campaigns. [...]
October 14th, 2012 by SiteTrail
In the world of apps and pretty much any online platform these days, engagement is measured in the number of people that show up daily to use your stuff. The so-called Daily Active Users (DAUs) metric is a big measure of how well (or poorly) a property is doing. Instagram by DAUs standard then is [...]
October 11th, 2012 by Anthony West
A few months ago Twitter CEO Dick Costolo made a bold claim that the aim is to grow the platform’s user base to 7 billion. Costolo obviously didn’t take a good look into the numbers, because Twitter far from growing is stagnating—even Instagram is getting more traffic (mobile). So what is a stagnating micro-blogging platform [...]
October 9th, 2012 by Anthony West
About a year ago a prominent French CEO drew the ire of many corporate pundits when he banned email from being used in his company. Much of the backlash was based on a lack of understanding on the impact of email and social media on the workplace. The French CEO may just have been onto [...]
October 6th, 2012 by Anthony West
The horrible images of the devastation caused by the Japanese Tsunami of March 2011 are still fresh in the minds of many people across the world and the Japanese people are still recovering from the devastation. The Tsunami struck quickly and many people didn’t have to time to react but Twitter is looking to change [...]
October 4th, 2012 by Anthony West
Marketers and advertisers looking to find the ultimate source of ‘buyer traffic’ need look no further than Facebook. The social networking giant is leading when it comes to driving online retail traffic; in fact, that lead is so huge; it may very well be unassailable. A new report from retail analytics and research company, Rich [...]
September 28th, 2012 by Anthony West
Malcolm Harris can never say Twitter didn’t try but after months of legal pressure, the micro-blogging giant has succumbed to immense pressure and finally agree to hand over the tweets he posted in 2011. Harris troubles started when he was arrested back in October of 2011 and charged with disorderly conduct. He was participating in [...]
September 26th, 2012 by Anthony West
It was bound to happen sooner or later, Pinterest has been the target of a major hacking which left thousands of users complaining on Facebook and Twitter. The hacking seem to have caught many users off guard and many only found out when they noticed that suspicious posts were being made on their Facebook wall [...]
September 24th, 2012 by Anthony West
It was supposed to be the Twitter-killer, the new platform that would make micro-blogging fun and without the ads. But a month in, Twitter isn’t dead and the activity on App.net is so minimal, you’d be forgiven for thinking its users have no imagination. According to a few stats collected on the progress of App.net, [...]
September 19th, 2012 by Anthony West
If you listen keenly to a few experts, you’ll hear mutterings of either the demise, or impending demise of email. The truth of the matter however, is that email is far from dead; in fact, email is so alive, it is taking the likes of Facebook to the cleaners. According to new data from the [...]
September 17th, 2012 by Anthony West
The verdict is still out on whether Facebook and other social media platforms should be a part of the workplace but more and evidence is tipping the balance in their favor. A new study conducted by Amplitude Research is suggesting that employers may benefit from keeping social media active in the workplace. According to the [...]
September 11th, 2012 by Anthony West
Twitter and Vevo are like apples and oranges where social media identity is concerned but that when it comes to traffic, how you look doesn’t matter and ComScore certainly seems to thinks so. According to the latest traffic data coming out ComScore (July 2012), Vevo is getting more uniques than Twitter. Based on the ComScore [...]
September 8th, 2012 by Anthony West
Barak Obama is by far the most tech savvy, blackberry-using president the US has ever seen, but that doesn’t mean he isn’t subject to the same rules of social media everyone else is subjected to. With 19 million followers, President Obama has a fan base to rival most celebrities and like most celebrities, it turns [...]
September 7th, 2012 by Anthony West
It looks like Twitter may have inadvertently killed off the status update. A new study into what is shared on the micro-blogging platform confirms that status updates now account for around 7% of all that is shared on Twitter. Pictures it seems is the new way in which people express themselves and share on Twitter. [...]
August 29th, 2012 by Anthony West
Twitter relies heavily on third-party clients to help drive engagement and HootSuite is one of the top clients out there. Not just popular with ordinary users who need a single and dynamic third-party client to handle their Twitter accounts, but also by brands—some of the world’s top ones no less. New data coming out of [...]
August 25th, 2012 by Anthony West
The Olympics is the largest sporting event to grace the world’s stage every four years and since the emergence of the internet and social media, the games have taken on a more global meaning. A recent survey tried to find out how engaged today’s social media users are with the Olympics. Turns out 95% of [...]
August 23rd, 2012 by Anthony West
Blame it on the great Chinese firewall, but the opening ceremony and the first day of the London Olympics shattered the tweets record set by the entire 2008 Beijing Olympic games. According to official numbers from Twitter, the opening ceremony in London was tweeted a whopping 9.66 million times. The first day of the actual [...]
August 21st, 2012 by Anthony West
Several months ago Twitter’s CEO, Costolo announced that the ‘mission’ was to have every single human being on the planet using Twitter. No-one of course takes Costolo seriously on that but Twitter has been quietly growing its numbers. Although nothing on the world-conquering scale of Costolo’s ambition, Twitter surpassed the 500 million user mark in [...]
August 19th, 2012 by Anthony West
