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76% of Consumers Believe Advertising Claims are Exaggerated

76% of Consumers Believe Advertising Claims are Exaggerated

Advertising whether it is online or offline has long since lost its believability among consumers, but the stat of things is rarely quantified. Thanks to research and analytics company, Lab42 however, we can get a glimpse of just how consumers look at advertising. The researcher surveyed 500 consumers who gave their opinion on a broad [...]

January 11th, 2013 by Anthony West

72% of Black Friday Shoppers Influenced by Social Media (especially Facebook)

72% of Black Friday Shoppers Influenced by Social Media (especially Facebook)

Black Friday has grown from a shopping discount experiment among retailers to a solid date on the American calendar for shoppers. The shopping day itself has evolved so much in the last five years that retailers have now staggered their sales as far off as 3 weeks before the actual event. Consumers don’t seem to [...]

November 19th, 2012 by Anthony West

60% Of People Download Free Music

60% Of People Download Free Music

The latest set of data on how we access our music may not be good reading for record label executives. According to Lab42, more than 60% of people download free music. With 45% of people listening to 10 hours or more of music each week, this amounts to a massive chunk of lost revenue. The [...]

August 28th, 2012 by Anthony West

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