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The internet advertising revenue report for the year 2012 has been released and it’s been marked by a 15% growth over the previous year. The report, based on the analysis of online advertising in the United States showed that $36.6 billion were generated in the online advertisement market during the year 2012 with the fourth [...]
April 17th, 2013 by Loic Cobbina
Mobile devices have in a sense corrupted the way we consume media and there’s no doubt that there has been cross-pollination of when devices are used and in what setting. Indeed the term “mobile” is losing its meaning and where things will end up is anyone’s guess. When the mobile phone became mainstream it gave [...]
December 26th, 2012 by Anthony West
Online advertising seems to have hit a new gear with the Interactive Advertising Bureau (IAB) reporting massive revenues and growth over the initial reporting quarter of 2012. According to the IAB online advertising saw its highest revenue-quarter ever with an overall ad spend of $8.4 billion. The corresponding quarter in 2011 tipped in at $7.3 [...]
July 3rd, 2012 by Anthony West
The wider economy is buckling under the strain, people are losing their jobs and their homes—but you’d never think that by looking at the revenues being generated on the internet. Somehow this place that we all like to call the information superhighway seems insulated from all the turmoil. According to the Internet Advertising Bureau (IAB), [...]
October 5th, 2011 by Anthony West
