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A lot has gone on this year in the streaming content space and paid content especially has enjoyed a decent run of form. Blame it on the rise of spam, hackings or government clamp-downs on illegal file sharing, but for some reason people seem to be clamouring to pay for content these days. This new [...]
December 26th, 2012 by Anthony West
Perhaps it’s the fact that the world’s largest video sharing platform gives you pretty much no choice in opting out of its in-video ads that are now bombarding users, but by and large it looks like people don’t actually mind video ads. No study has been conducted into things from this angle of course, and [...]
November 2nd, 2012 by Anthony West
The laptop, desktop and smartphone may be steadily taking our content consumption away from the TV but there is still a group of die-hearted supporters of the TV. So committed are these people that they actually prefer to access their online content via their TV sets. NPD DisplaySearch has taken a look at the growing [...]
September 11th, 2012 by Anthony West
It looks like online video hasn’t turned out to be the pain that TV advertising has been for people. Somehow the online medium has bred a tolerance for ads. Proof of this lies in the fact that in June of this year alone, people watched over 11 billion video ads. That was a whopping 25% [...]
August 13th, 2012 by Anthony West
The TV may be getting bigger in screen size but its overall use is seeing some marginal decline thanks to the digital web. A new study conducted by ComScore into the viewing habits of people showed that just over 11% of people today watch TV online. Another 17% were found to be loyal to both [...]
July 2nd, 2012 by Anthony West
Only 36 Youtube channels had managed to surpass the 1 billion views mark until Hulu joined the elite club. The video streaming website became the 37th channel to cross the mark and by all accounts the folks over at Hulu are excited about the achievement. Hulu started posting videos on its Huludotcom Youtube channel way [...]
June 14th, 2012 by Anthony West
Hulu took itself off the ‘for sale’ block several months ago and since then nothing but good things have happened for the streaming content provider. Reports are that Hulu has seen a 25% jump in subscribers in recent months and the company is set to make an official announcement to that effect in the coming [...]
May 4th, 2012 by Anthony West
The tech space is now far removed from the potential sale of Hulu that it is hard to believe that it is the same company that had no fewer than 4 suitors a little more than 6 months ago. Instead of selling Hulu, its board and owners decided to plot a new course for profitability [...]
February 19th, 2012 by Anthony West
A slowed economy hasn’t stopped certain online business models from surging ahead with healthy revenue numbers, and one such company to benefit last year was Hulu. The streaming content provider posted revenues of $420 million and saw a massive surge in its paying subscriber numbers. According to CEO Jason Kilar, Hulu’s premium service called Hulu [...]
January 28th, 2012 by Anthony West
Fresh off a stellar performance for 2011, Hulu is delivering on its promise to make more and more content available to its users and subscribers. The streaming video content provider unveiled its original programming line-up for the first six months of 2012 at the Television Critics’ Association (TCA) Winter Press Tour held recently. Straight out [...]
January 25th, 2012 by Anthony West
When is $80 million not enough? When you are a CEO who predicts a half a billion dollar performance only to fall short by that amount. This is the case with Hulu, whose CEO predicted back in March 2011 that the streaming video content provider was on track to break the $500 million mark for [...]
January 24th, 2012 by Anthony West
The relentless rise of online video is now taking on unstoppable proportions. Earlier this year, a bold prediction was made that in another few years, online video would constitute around 60% of web traffic. This trajectory seems right in line with the current trend because a recent study is revealing that the growth of online [...]
December 1st, 2011 by Anthony West
In the last few months, Hulu has been turning down buy-out offer one after the other—even the great Google couldn’t get Hulu bosses to accept a multi-million dollar deal. Well, we can now see why. According to ComScore’s online video stats for September 2011, Hulu has totally dominated in paid video advertising. 6.8 billion video [...]
October 27th, 2011 by Anthony West
Google doesn’t hear the word “no” very often but it hasn’t dealt with the likes of Hulu much. Ever since Hulu tapped into the honeypot of paid subscribers, its owners have been playing hardball with offers to buy the popular video streaming site. According to reports, Hulu is no longer for sale. This after it [...]
October 20th, 2011 by Anthony West
Advertising is a very big field in our society and reaches a vast number of people. There are billboards, signs, posters, commercials, radio ads, internet ads, etc and the list goes on. Advertising has definitely come a long way in that they are not just made of paper anymore, but also are auditory over radio [...]
October 9th, 2011 by Daniel Renfro
With video content so widely available on the internet for free, getting people to pay anything for content is definitely a challenge. But Hulu makes it look easy, even when it has internal troubles and a big fat ‘for sale’ sign across its logo. The streaming video content website has just announced that the total [...]
September 29th, 2011 by Anthony West
The owners of Hulu must feel like might good about its prospects given the amount of attention it is getting from potential buyers. Everyone who’s anyone in the tech industry seems to want a piece of the popular premium content website and now Google has officially joined the hunt. Reports are that Google is very [...]
September 10th, 2011 by Anthony West
Hulu isn’t letting a few patent lawsuits and uncertain acquisition deals slow its progress. In fact, it would appear that Hulu is bent on growing no matter what happens in the back offices and boardroom. News just released by Hulu indicates that the premium content streaming site is set to start delivering its content to [...]
August 13th, 2011 by Anthony West
