The smartphone market is perhaps the fiercest sector by competitiveness and given the latest numbers coming out Forrester Research, one can easily understand why. According to the researcher’s annual State of consumers and Technology, a whopping 50% of the U.S. adult population owns one kind of smartphone or another. There was also some data on [...]December 26th, 2012 by Anthony West
Forrester Research, Inc.
Most of us who recognize the value in installing more than one browser on our computers take it for granted that outside of personal use, browsers can be pretty costly—even though they are free for the most part. For home users browsers are free, easy to run and if something goes wrong you simply hit [...]December 17th, 2012 by Anthony West
Apple didn’t become the world’s largest company by market cap and value by selling its products cheaply. But just in case you were in doubt about just how well off the so-called Apple ‘fanboys’ are, Forrester Research took a look into the numbers. And some numbers they are; it turns out that the Apple iPhone [...]October 10th, 2012 by Anthony West
Facebook probably won’t like the latest report coming out of Forrester Research surrounding the impact of social media on online consumer purchasing behavior. According to the report, 99% of online purchases are influenced by mediums other than social media. The research took into account 77,000 online transactions over a 14 day period and after the [...]October 8th, 2012 by Anthony West
Online and mobile banking isn’t 100% secure as yet, but it perhaps never will be. Behind this backdrop it seems people are warming more and more to the idea that doing their banking online is the way to go. Research guru Forrester recently released a report in which it claims mobile banking will be used [...]September 1st, 2012 by Anthony West
Online shopping is already worth a sizable chunk of most developed economies in the world, but despite this some are saying that it will become even bigger in the next few years. A new report from Forrester Research is predicting that a whopping 192 million consumers will go online to buys stuff by 2016. This [...]April 2nd, 2012 by Anthony West
The QR Code is becoming quite ubiquitous so it comes as no surprise that 5% of US adults use them to interact with various forms of media and data online and on the go. The percentage was revealed in a study conducted by Forrester Research, who took an in-depth look at the percentage of smartphone [...]November 19th, 2011 by Anthony West