The following engagement plan sets out guidelines for client and contractor co-operation on digital marketing services, where Adriaan Brits is the contractor. It is an ongoing, evolving relationship where both client and contractor will show flexibility to meet the needs of the clients’ business.
- Set up and manage all PPC campaigns
- Manage a combined budget of up to $4000/month (or other currency equivalent)
- Number of Adwords campaigns up to 30 *and an additional 10 Facebook campaigns for relevant packages
- Copywriting and copy checking / auditing
- Weekly campaign optimization with daily checks and client reports via the Adwords interface
- Split the budget and workload between search, display and remarketing and maintain an optimal balance
- Inform client of up-to-date options available for tactical PPC gains
- *Co-own the marketing plan and advise on digital strategy via Skype – and be listed as adviser to the board
- *Make tactical and strategic recommendations on broader digital aspects including social, UGC, SEO and PPC
If the contractor or client anticipate that the scope will increase, the engagement plan can be upgraded by mutual agreement.
- To make available developer teams where code implementation is required
- Provide prompt and actionable feedback on recommendations related to the account and ongoing opportunities
- Provide relevant graphics and videos where required
- To immediately notify the contractor if changes or intervention may be required
- To monitor landing pages and server up-time
- Provide regular client feedback and transparency
- Carry out clients’ instructions
- To respond to client enquiries and notifications as soon as possible
- Notify client of any account issues that seem actionable
- Remain within the prescribed maximum budget and request written email confirmation whenever it is exceeded
- Advise client on click validity in accordance with independent analytic interpretation
- Study and propose account improvement options according to the latest features available on PPC platforms
Adwords campaign management:
All focus will be exclusively on Google Adwords campaign management within the above scope.
Adwords + Facebook campaign management:
In addition to Google Adwords campaign management, Facebook Ads will also be managed.
Adwords + Facebook campaign management + Digital strategy consulting:
In addition to Google Adwords and Facebook Ads, Adriaan Brits will regularly consult with the board on digital strategy via skype and phone. He will “co-own” the marketing plan and may be listed as an adviser to the board.
The contractor will operate on a month-to-month basis. The client can cancel at any time by notifying the contractor by email in which case recurring billing will be cancelled by the contractor via Paypal. The client can choose to upgrade or downgrade the monthly engagement by notifying the contractor.