The most powerful form of content marketing occur on other sites, which in turn creates credibility for your site. Today this is achieved in many ways. We also use various terminologies to desribe it: “Native advertising, Online PR & Press releases, Link building for SEO agencies, Blogger outreach & blog writing services, Influencer outreach, etc.” Digital marketing as an industry is in fact younger than 25 years with academics and practitioners setting the score on terminologies – and only a few of us taking advantage of the huge opportunities created in this sphere.
Whatever you call it – getting it right means that your efforts will not attract penalties from Google. The purpose of using guest posts and influencer marketing is twofold: To attract more referral traffic and better rankings from both Google and Bing. Any smart PR campaign is therefore not blatantly aimed at manipulating search results, as this is merely a successful by-product.
Technology and AI can never replace the human touch that comes with authentic journalism. Google is heavily focussed on seeking out authentic content and applying penalties to automated, computer-generated news and content. This is where Sitetrail makes a qualitative difference in the industry.
With online PR there are three essential ingredients you need to be Google friendly:
- Influential industry journalists and bloggers
- Relevant authority websites with good metrics
- Carefully crafted content with contextal, non-spammy links
Real journalism and earned links from quality sources:
Our press engine connects you to important journalists, bloggers and great publishing sites – and, the process is 100% managed. Included are top news sites, industry sites and highly authoritative .edu websites.
Buy any of our packages and your content marketing is in safe hands of industry professionals who are experienced at online PR.See guest posting packages here