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Pay per click

Pay per click marketing on Google Adwords, Facebook, Linkedin and BingAds

7 Effective PPC reporting tips

pay per click

Campaign manager hate them, but they can’t avoid them, but PPC reporting is an obligatory. Producing an easy to grasp report that contains tons of data might not excite you if you have to be the one that has to compile it. Still, PPC is part of a bigger digital …

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3 Tips to increase ROI for PPC

pay per click

The goal of an e-commerce account is to improve ROI. Yes, marketers and businesses have one common goal, to driving revenue. It’s that simple. There might be other efforts, such as increasing sign-ups and sending out newsletters, but the end goal is to increase profits. So the question you should …

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7 Tips to a stellar mobile PPC strategy

Pay Per Click

If your mobile PPC strategy is not set up, you have a problem. Mobile traffic has already become the fastest growing and most significant segment of paid of SEM traffic. Even if you have a Mobile PPC strategy, you still need to fresh it and make some improvements. Its key …

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Channelling your energy to enhance mobile conversion performance with the use of mobile user research techniques and tools. A case of conversion rate optimization for mobile

Conversion rate optimization

Let’s just say it, mobile is it. Stats indicate that mobile continue to be the growth platform for people gaining access to websites, and it over took desktop. But marketers still focus on desktop. Worse is that consumers are getting comfortable to buy using their handsets. It’s understandable that marketers …

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The future of SEO: It’s user intent

User intent

As search engines have been optimized around users’ requirements and their search experience, Google has been promoting content that is both relevant and valuable to users. Current SEO is geared toward user intent. Plus allowing for improvement of online presence by concentrating on a number of strategic psychological principles to …

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