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Renier Koekemoer

Renier is a partner at Sitetrail.com and a regular interviewer of tech companies and their C-level teams. To arrange an interview please contact him directly at rmx321@gmail.com

Where is PPC’s place in an inbound marking strategy?

Pay per click

Inbound marketing is an approach fixated on charming customers through content and interactions that are relevant and helpful, not interruptive. With inbound marketing, likely customers finds a product via channels such as search engines, blogs, and social media. Inbound marketing, unlike outbound marketing, does not need to fight for possible …

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Should PPC agencies be scared of automation?

Pay Per Click

Simply put, don’t be scared. PPC automation could be beneficial. This is why. That statement is based on a question many PPC marketers have been asking: “Should I be scared about automation?” If you have studied Humanities, then you can write papers about how the work of AI will destroy …

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