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Jacques Dippenaar

How to avoid these classic AdWords blunders

Pay Per click

In the PPC word, Google Adwords could mean increased sales, more leads and up scaling of your business. That is if the account is managed correctly, as a poorly ran ad campaign would simply mean that your online marketing budget would be wasted. To avoid this, here are some tips …

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How to cut Facebook ads cost with split testing

Pay Per Click

Your product is priced right, it appeals to your current market, but your online campaigns are failing to meet your goals. People then said if you place it on the internet, it’s a cheap way to advertise. They also said that you will make buckets full of buckets. But your …

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7 Effective PPC reporting tips

pay per click

Campaign manager hate them, but they can’t avoid them, but PPC reporting is an obligatory. Producing an easy to grasp report that contains tons of data might not excite you if you have to be the one that has to compile it. Still, PPC is part of a bigger digital …

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3 Tips to increase ROI for PPC

pay per click

The goal of an e-commerce account is to improve ROI. Yes, marketers and businesses have one common goal, to driving revenue. It’s that simple. There might be other efforts, such as increasing sign-ups and sending out newsletters, but the end goal is to increase profits. So the question you should …

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7 Tips to a stellar mobile PPC strategy

Pay Per Click

If your mobile PPC strategy is not set up, you have a problem. Mobile traffic has already become the fastest growing and most significant segment of paid of SEM traffic. Even if you have a Mobile PPC strategy, you still need to fresh it and make some improvements. Its key …

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