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Adriaan Brits

I'm Adriaan Brits, a digital and strategic marketing consultant, Linkedin learning instructor and outreach media owner. I authored the popular Linkedin course "Digital Marketing Research" with more than 120 000 enrolments to date. I help businesses and agencies plan their PR and media buying: See my boutique marketing agency at www.adriaanbrits.com and connect with me on Linkedin

PPC 101: Eight tips to get you started

Pay per click

Pay per click (PPC) marketing, which also known as paid search marketing, might seem overwhelming, but it can be an effective means for a corporation to promote its services and spread its reach. Also, either you aiming for new or old customers, a PPC campaign can upsurge conversions, as long …

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Increase sales and cut marketing costs with Analytic Partners

attribution modelling

Analytic Partners is a global marketing analytics company that was founded in 2000 to deliver customized analytics that improve sales performance and marketing ROI, Analytic Partners provides results-oriented marketing consulting for you to gain more impact from your marketing and sales programs and to improve your customer experiences. It has …

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For a great attribution modelling solution try IRI

Attribution modelling solution

IRI Market Measurement addresses near-term measurement and optimization for digital channels via Multitouch Attribution (MTA) and long-term strategy through Marketing mix modelling (MMM). IRI is more services-oriented than some of the stand-alone analytics platforms in this Market Guide. The company is part of a large global marketing services and data …

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Get smart marketing spending with Visual IQ

attribution modelling

Based in Needham, Massachusetts, this software company is one of the earliest entrants in the MTA space. The company itself was founded in 2006. Currently it has 280 employees. Still, Visual IQ has a product called IQ Intelligence Suite that provides a MTA, but also a combined Marketing Mix Modelling …

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To the point – Flashtalking as attribution modelling solution

Attribution modelling solution

Flashtalking is an independent advertisement serving, tracking and technology company, providing digital advertising products, service and support for online advertisers, key media buying and creative agencies. The company produces products in favor of advertisement server market and facilitate the management, delivery and tracking of all forms of digital advertising across …

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Attribution modelling solution – Conversion Logic

Attribution modelling solution

Conversion Logic was started in 2014, from its offices in Los Angeles, California. The company, which has a revenue is split 85% from software and 15% from services is operated by 24 employees and led by its CEO and co-founder, Brian Baumgart. Its target market is retail and the educational …

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