amazon.com

Online shopping from the earth's biggest selection of books, magazines, music, DVDs, videos, electronics, computers, software, apparel & accessories, shoes, jewelry, tools & hardware, housewares, furniture, sporting goods, beauty & personal care, broadband & dsl, gourmet food & just about anything else.

trailers

News

Analysis

Social Media Analysis

Amazon.com has over 16,470,737 followers on popular social networking platforms such as Facebook. It has been bookmarked over 959,893 times across major social bookmarking services such as Delicious. Amazon.com has been mentioned at least 80,169 times throughout top social news destinations such as Google News. Over 4,075,484 discussions are happening around amazon.com on the web.

Networking 81,360 twitter followers 16,389,377 facebook likes 4,370,000 myspace results 51 bebo results	Bookmarking 839,916 delicious bookmarks 500 bibsonomy bookmarks 119,477 folkd bookmarks	Media 838,000 youtube videos 101,307 flickr pictures 64,809 dailymotion videos
News 7,371 google stories 5,316 yahoo stories 17,411 digg submissions 37,530 reddit submissions 8,518 topix stories 4,023 topsy mentions	Other 617,920 yahoo questions 12,500 google groups 45,064 wikipedia articles 3,400,000 livejournal entries

Social Media Score Widget
Place this interactive always-updated SiteTrail social media score widget on your site. Just copy and paste the html.

<a href="http://www.sitetrail.com/amazon.com"><img src="http://www.sitetrail.com/widgets/social/amazon.com" border="0" /></a>

SEO Analysis

Amazon.com has an average of 32,022,811 pages indexed in major search engines like Google, Yahoo and Bing. There are an average of 22,811 links pointing back to amazon.com from other websites around the world. There are a total of 487 listings about amazon.com in DMOZ (3 categories) and Yahoo! Directory.

Indexed Pages 96,000,000 google pages 68,400 yahoo pages 32 bing pages	Backlinks 0 google backlinks 68,400 yahoo backlinks 33 bing backlinks 1,182,993 alexa backlinks 8/10 google pagerank	Last Crawled Not available Jan 28, 2013 (5:54 PM UTC) Jan 28, 2013 (1:04 PM UTC)
Directories 125 dmoz listings 362 yahoo listings	Other 12 allow, 125 disallow, 4 sitemap, 3 user-agent, 0 crawl-delay Invalid, 493 errors, 115 warnings, iso-8859-1 charset, -//W3C//DTD HTML 4.01 Transitional//EN doctype
DMOZ Categories Top / Shopping / Entertainment Top / Shopping / General_Merchandise / Major_Retailers Top / Regional / North_America / United_States / Washington / Localities / S / Seattle / Business_and_Economy / Shopping / Books

SEO Score Widget
Place this interactive always-updated SiteTrail SEO score widget on your site. Just copy and paste the html.

<a href="http://www.sitetrail.com.com/amazon.com"><img src="http://www.sitetrail.com/widgets/seo/amazon.com" border="0" /></a>

Visitor Analysis

Every month, 119,446,435 unique visitors visit amazon.com, each of whom come back to the site 2.8 times. Majority of them (67.6%) come from the United States region and 0 have subscribed via RSS.

Visitors 138,392,869 compete visitors 100,500,000 quantcast visitors	Visits 361,482,174 compete visits 314,766,000 quantcast visits	Pageviews 5,631,017,925 pageviews
Syndication 0 rss subscribers
Visitor Countries United States 67.6% India 2.8% United Kingdom 1.8% Canada 1.8% Japan 1.7% China 1.6% Australia 1.3% Brazil 1.2% Germany 1.1% Mexico 1%

Traffic Analysis

On average, amazon.com is ranked #6 across major traffic ranking services such as Alexa and Compete. This metric shows the popularity of amazon.com compared to other sites around the web.

Traffic Ranks

#8 alexa rank

#6 compete rank

#5 quantcast rank

Blog Rank

#0 technorati rank

Rank Trend

Visitor Trend

Bounce Trend

Traffic Rank Widget
Place this interactive always-updated SiteTrail traffic rank widget on your site. Just copy and paste the html.

<a href="http://www.sitetrail.com/amazon.com"><img src="http://www.sitetrail.com/widgets/traffic/amazon.com" border="0" /></a>

Revenue Analysis

Amazon.com has the potential to earn $124,923,475 USD in advertisement revenue per year. If the site was up for sale, it would be worth approximately $224,862,255 USD.

Revenue

$342,256 USD per day

$10,410,290 USD per month

$124,923,475 USD per year

Worth

$224,862,255 USD

Value Widget
Place this interactive always-updated SiteTrail value widget on your site. Just copy and paste the html.

<a href="http://www.sitetrail.com/amazon.com"><img src="http://www.sitetrail.com/widgets/value/amazon.com" border="0" /></a>

Content Analysis

Amazon.com's home page is 211946 bytes in size. It has 27 images in total (33% have "alt" attribute). Out of the 1,200 unique keywords found on amazon.com, "games" was the most dense.

Title

Amazon.com: Online Shopping for Electronics, Apparel, Computers, Books, DVDs & more

Meta Description

Meta Keywords

Amazon, Amazon.com, Books, Online Shopping, Book Store, Magazine, Subscription, Music, CDs, DVDs, Videos, Electronics, Video Games, Computers, Cell Phones, Toys, Games, Apparel, Accessories, Shoes, Jewelry, Watches, Office Products, Sports & Outdoors, Sporting Goods, Baby Products, Health, Personal Care, Beauty, Home, Garden, Bed & Bath, Furniture, Tools, Hardware, Vacuums, Outdoor Living, Automotive Parts, Pet Supplies, Broadband, DSL

Page Size

211.95 KB

Images

11 JPG, 12 GIF, 3 PNG
9 alt tags, 0 title tags
27 internal, 0 external
27 total

Keyword Density

games

1.5%

books

1.5%

accessories

cloud player

0.5%

amazon prime

0.5%

instant videos

0.5%

kindle fire

0.42%

health personal care

0.25%

amazon instant video

0.25%

cloud drive storage

0.25%

Link Analysis

The home page of amazon.com links to 277 web pages, 32 of which point to external sites (e.g. amazonservices.com). The page also consists of 266 anchor texts of which 2 are nofollow.

Internal 243 follow, 2 nofollow 234 anchor tags, 14 title tags 245 total	Outbound 32 follow, 0 nofollow 32 anchor tags, 0 title tags 32 total
Anchor Texts A different version of this web site containing similar content optimized for screen readers and mobile devices may be found at the web address: www.amazon.com/access Amazon Prime Your Amazon.com Today's Deals Gift Cards Help Shop by Department Hello. Sign in Your Account Join Prime	Outbound Domains amazonservices.com amazon.ca amazon.cn amazon.fr amazon.de amazon.it amazon.co.jp amazon.es amazon.co.uk abebooks.com

Hosting Analysis

The primary web hosting server where amazon.com is hosted resolves to the IP address 72.21.194.1 and is located at Seattle, Washington, United States.

IP Address

72.21.194.1

IP Decimal (Long)

1209385473

Reverse IP

72.21.194.1

Server Location

Seattle, Washington
United States (98104)
47.6026 (lat) / -122.328 (long)

Hosting Company

Amazon.com, Inc.
605 5th Ave S
SEATTLE, WA (98104)
United States

Domain Analysis

The complete analysis of the amazon.com domain name is currently unavailable.

Domain Status Not available	Registrar Network Solutions	Nameservers Not available
Registrant Contact Not available	Admin Contact Not available	Technical Contact Not available

Server Analysis

On average, amazon.com web pages load in 1756 milliseconds. The site uses about 6 different types of web software that we know of and consists of about 54% JavaScript code.

Software Used

jQuery (js library)
DoubleClick (ads)
Amazon CloudFront (cdn)
OpenID (api)
OpenSearch (search)
Server (server)

Languages Used

HTML (25%)
JavaScript (54%)
CSS (21%)

Page Speed

1.756 seconds

Color Analysis

The top colors used in amazon.com's web template color pallete are pale grey, very light pink, light grey, ice. Typically, lighter colored websites are more trustworthy and easier to use.

#ECF6FC

Pale Grey

#ECF2F4

Very Light Pink

#E4E6E4

Light Grey

#ECFAFC

Pale Grey

#ECEEEC

Very Light Pink

#E4EEF4

Ice

#ECEAEC

Very Light Pink

#DCDEDC

Light Grey

#E4F2F4

Ice

#E4EAEC

Light Grey

DNS Record Analysis

Amazon.com has 3 address (A) records, 10 name server (NS) records, 1 start of authority (SOA) records, 5 mail exchanger (MX) records and 2 text (TXT) records in its domain name system (DNS).

Host	Class	Type	IP	TTL	Target	Other

amazon.com	IN	A	72.21.214.128	60

amazon.com	IN	A	72.21.194.1	60

amazon.com	IN	A	72.21.211.176	60

amazon.com	IN	NS		1465	pdns3.ultradns.org

amazon.com	IN	NS		1465	pdns4.ultradns.org

amazon.com	IN	NS		1465	pdns5.ultradns.info

amazon.com	IN	NS		1465	pdns6.ultradns.co.uk

amazon.com	IN	NS		1465	ns1.p31.dynect.net

amazon.com	IN	NS		1465	ns2.p31.dynect.net

amazon.com	IN	NS		1465	ns3.p31.dynect.net

amazon.com	IN	NS		1465	ns4.p31.dynect.net

amazon.com	IN	NS		1465	pdns1.ultradns.net

amazon.com	IN	NS		1465	pdns2.ultradns.net

amazon.com	IN	SOA		900		mname: dns-external-master.amazon.com rname: root.amazon.com serial: 2010111879 refresh: 180 retry: 60 expire: 3024000 minimum-ttl: 60

amazon.com	IN	MX		7200	smtp-fw-2101.amazon.com	pri: 10

amazon.com	IN	MX		7200	smtp-fw-4101.amazon.com	pri: 10

amazon.com	IN	MX		7200	smtp-fw-9101.amazon.com	pri: 10

amazon.com	IN	MX		7200	smtp-fw-31001.amazon.com	pri: 10

amazon.com	IN	MX		7200	smtp-fw-33001.amazon.com	pri: 10

amazon.com	IN	TXT		21		txt: spf2.0/pra include:spf1.amazon.com include:spf2.amazon.com include:amazonses.com -all entries: Array

amazon.com	IN	TXT		21		txt: v=spf1 include:spf1.amazon.com include:spf2.amazon.com include:amazonses.com -all entries: Array

HTTP Header Analysis

HTTP header reponses show how amazon.com responds to incoming Hyper Text Transfer Protocol (HTTP) requests from connecting clients (e.g. web browsers).

HTTP/1.1 301 Moved Permanently
Date: Tue, 29 Jan 2013 17:54:29 GMT
Server: Server
Location: http://www.amazon.com/
Content-Length: 230
Keep-Alive: timeout=2, max=20
Connection: Keep-Alive
Content-Type: text/html; charset=iso-8859-1

HTTP/1.1 200 OK
Date: Tue, 29 Jan 2013 17:54:29 GMT
Server: Server
Set-Cookie: skin=noskin; path=/; domain=.amazon.com; expires=Tue, 29-Jan-2013
17:54:29 GMT
pragma: no-cache
x-amz-id-1: 01VG43XCP7WQ1NX63N0Z
p3p: policyref="http://www.amazon.com/w3c/p3p.xml",CP="CAO DSP LAW CUR ADM IVAo
IVDo CONo OTPo OUR DELi PUBi OTRi BUS PHY ONL UNI PUR FIN COM NAV INT DEM CNT STA HEA PRE LOC GOV
OTC "
cache-control: no-cache
expires: -1
x-amz-id-2: Sjo3gMUywgK/Oum7IoUwYP+hsXtMxJacfCU7K7UVWEHoT5WqLFPa2OkDt9NV573C
Vary: Accept-Encoding,User-Agent
Cneonction: close
Content-Type: text/html; charset=ISO-8859-1
Set-cookie:
x-wl-uid=1xFMYFqFNbUBnZQXpvXThByc4RynfZZjsuEUeG2uu7e4VxbGifS5KOj4VXH24pKB3ELjzeu1Y2TU=; path=/;
domain=.amazon.com; expires=Tue, 01-Jan-2036 08:00:01 GMT
Set-cookie: session-id-time=2082787201l; path=/; domain=.amazon.com; expires=Tue,
01-Jan-2036 08:00:01 GMT
Set-cookie: session-id=178-8338606-4812060; path=/; domain=.amazon.com;
expires=Tue, 01-Jan-2036 08:00:01 GMT
Connection: close

This data was last updated 4 months ago (update data).