Is Vine the Next Digital Marketing Sensation?

Sites include . Published on October 14th, 2013. Written by SiteTrail.

People’s attention spans are continuously getting shorter
on the Web. According to a 2012 study by the Pew Research
Center, the most popular news videos are less than a minute
long. Capitalizing on this shorter-is-better trend is Twitter,
which already made its mark on the social networking world
by limiting its social media posts to 140 characters when
it debuted in 2006. With the launch of its video app, Vine,
this year, Twitter continued the condensed-media theme by
limiting its looping videos to a mere six seconds. This may
seem like an impossibly short amount of time to effectively
convey a business marketing message, but Vine videos can be
one of your company’s best tools in your marketing arsenal.
Check out this video to get an idea of how it works:
Because the videos Vine allows are just six seconds long, Vine
demands a high degree of creativity. Here are some Vine
trends customers with a high-speed Internet connection will
be able to enjoy.
Stop-motion animation
Did you think this died in the 1980s? Guess what? It’s back.
Since you can only shoot a six-second clip, capturing what you
want in a single shot in order to make a dramatic impact on
your target market isn’t easy.
Stop-motion animation, which involves capturing a frame,
moving the object, and then capturing the frame again, is
a technique Vine encourages. All you have to do to make
your own stop-motion video is sign into the app on your
smartphone, hit the camera button in the upper right and
start shooting. Then, simply rearrange the object(s) you’re
shooting, cut, and rearrange until you get the video you want.
Get Wacky
What you assuredly won’t find many businesses and
individuals doing on Vine is talking directly to the camera.
What can someone really say in six seconds anyway?
A more effective way to get attention involves people doing
weird and wacky things. Show off the fun side of your
business culture by going the not-so-serious route.
The ordinary now becomes extraordinary
How would you like to see a video of someone working at
their office, just hanging out at their home, or engaging in a
fascinating activity such as gardening?
No one wants to see a couple-minute video on anything like
that.
But, with Vine, businesses and individuals can now take
run-of-the-mill life happenings, and break them down into
fascinating, detailed experiences through Vine compilations,
such as this nearly-six-minute-long video made up of dozens
of Vines.
Take this same concept and apply it to your business
marketing efforts. Perhaps incorporate a time-lapse video of
the weather or traffic, or a six-step video of how your services
work.

What does the future hold for Vine?

Ironically, the future of Vine may lie in the exact opposite of
what it offers now. Once there’s an easier way to splice these
six-second videos into larger compilations, it might really take
off, says Forbes. One example of a successful Vine compilation
is the “Star Wars Uncut” project, which involved fans re-
filming short clips of the film, something its fan base fell in
love with.
What’s more convincing, however, is Vine’s growth is already
out of control, growing from 77,000 visitors in January
to more than 3.6 million in May, Wired reports. Will your
business be its next user?

Is Vine the Next
Digital Marketing
Sensation?

Stop-motion animation

Did you think this died in the 1980s? Guess what? It’s back.
Since you can only shoot a six-second clip, capturing what you
want in a single shot in order to make a dramatic impact on
your target market isn’t easy.
Stop-motion animation, which involves capturing a frame,
moving the object, and then capturing the frame again, is
a technique Vine encourages. All you have to do to make
your own stop-motion video is sign into the app on your
smartphone, hit the camera button in the upper right and
start shooting. Then, simply rearrange the object(s) you’re
shooting, cut, and rearrange until you get the video you want.
Get Wacky
What you assuredly won’t find many businesses and
individuals doing on Vine is talking directly to the camera.
What can someone really say in six seconds anyway?
A more effective way to get attention involves people doing
weird and wacky things. Show off the fun side of your
business culture by going the not-so-serious route.
The ordinary now becomes extraordinary
How would you like to see a video of someone working at
their office, just hanging out at their home, or engaging in a
fascinating activity such as gardening?
No one wants to see a couple-minute video on anything like
that.
But, with Vine, businesses and individuals can now take
run-of-the-mill life happenings, and break them down into
fascinating, detailed experiences through Vine compilations,
such as this nearly-six-minute-long video made up of dozens
of Vines.
Take this same concept and apply it to your business
marketing efforts. Perhaps incorporate a time-lapse video of
the weather or traffic, or a six-step video of how your services
work.
What does the future hold for Vine?
Ironically, the future of Vine may lie in the exact opposite of
what it offers now. Once there’s an easier way to splice these
six-second videos into larger compilations, it might really take
off, says Forbes. One example of a successful Vine compilation
is the “Star Wars Uncut” project, which involved fans re-filming short clips of the film, something its fan base fell in
love with.
What’s more convincing, however, is Vine’s growth is already
out of control, growing from 77,000 visitors in January
to more than 3.6 million in May, Wired reports. Will your
business be its next user?

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2 Responses »

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