Facebook is a social utility that connects people with friends and others who work, study and live around them.
Facebook likes and traffic: How to win the game.
Recently Facebook changed the way it operates, in the sense that fans and followers are now subscribed to brands by means of “likes”. The good news is that brands can now distribute news via Facebook – and those who “liked” the brand, are effectively subscribers to the news and can also share it with their friends. No need to pay Mailchimp and other bulk mailing services excessive fees for a service that is no longer required.
Shall I Buy Facebook Likes?
How do I get Free Facebook Likes?
With the good news of Facebook also comes a bit of bad news – which off course may easily be avoided when we take actions based on informed decisions. When exploring tips and traps, here are the traps concerning Facebook likes and fanpages:
1. “For sale”: Poor value fanpages containing (possibly) fake likes:
It is inevitably a shortcut to distinction for digital publishers to buy existing fanpages and thereby obtain high referral traffic from Facebook. Scammers and even those who deliver poor value is what we need to watch out for. We compared an account that seems genuine with another random account which was for sale in order to establish the difference.
Facebook.com/realitypod appears to be a genuine page – and this we can tell by looking at their traffic levels averaged over a 24 hour period. We found them listed for sale on Flippa, looked at their Google analytics – and ascertained that for an interesting post which they shared, it attracts around 100 or more visitors within 24 hours. We then approached a fanpage which was for sale named Facebook.com/hhamburgerr which had a similar amount of followers, in excess of 500k. They agreed that we can perform an authenticity test over 24 hours – and it turned out that an equally interesting headline attracted fewer than 12 visitors over the same period.
Off course we are not saying that the latter consists of Fake web2.0 generated fans as we have no prove of that, however what we do say is that it is common practise that bot profiles can exist on Facebook and become fans – which means that buying such profiles for the purpose of generating traffic to a website is a poor investment. The only possible value such fanpages may have then is making a brand seem popular if it is not the case.
One of the only ways to ascertain the SMM return on investment (ROI) of purchasing a Facebook fanpage with existing likes – would indeed be to be granted access as an admin/writer and testing it out yourself over 24 hours. Let the results speak for itself – but don’t be fooled into simply buying a Facebook page based on the amount of likes it has.
One of the safest ways to rapidly increase Facebook likes, would be through a paid Facebook campaign – but with the lowest CPC keywords – or to use a company which already has great knowledge in low CPC advertising via Facebook – and a solid reputation of delivering real likes not from bot profiles (the former being very hard to find).
2. Facebook and Google could be equally unpredictable for SMM and SEO:
Years ago an organization named PADI offered free memberships around the world in order to cut out it’s main competitor NAUI. As soon as it scooped most of it’s members and established itself as the dominant brand, it switched to charging fees much higher than NAUI. Facebook is currently giving out free pages – and to some extend hands out free traffic when we use it for the purpose of interaction. Currently it still would generate revenue on an impression basis when people are engaged in doing so, however as we’ve seen now that Google can change it’s policies overnight and drop brands from it’s search results in order to increase it’s PPC revenue – Facebook may be no different. It is a corporation which does not only share all your information with governments around the world but also has a vested interest in making a profit. Once your brand is dependent on Facebook for it’s traffic, it can quickly switch to a of either charging brands for profile pages, or even per the ammount of likes it has (a subsrciber volume type charge). The proverbial saying of all your eggs in one basket should be kept in mind here: Having too much Facebook or Google traffic could leave brands vulnerable to strategic changes by either, thus a mixed basket would hedge publishers against rapid shifts in policies from either of these giants.
Now onto 5 of the most important tips from Facebook traffic experts:
When studying brands such as Mashable and Businessinsider, many publishers would dream about literal traffic heist whereby high Facebook and Google traffic can be diverted to their site, yet few would succeed in doing so. Brands can do the following to obtain their fair share of Facebook traffic:’
a) Ensure that articles can be shared through appropriate social media plugins – but also ask readers pertinently to share things they like.
b) Logging in as the profile page and then genuinely participating in relevant discussions on Facebook by leaving appropriate comments will no doubt attract users. The profile of the page you visit has to have a high amount of likes or the website owning the page should have high traffic, both factors would ensure that comments we leave will get noticed. Do not leave spam comments – it has to be genuine and constructive.
c) Study and understand Facebook policies. Gauge other brands interactions on Facebook to see what they do, as successful brands, to engage their audience.
d) Deliver real value: Weather contributions occur through comments or articles, it has to offer significant value for users to share such content. Is it genuinely Funny, or Interesting and informative? Is the content genuinely relevant to the audience?
e) Exchange posts: Offer to post relevant or interesting articles from other sites on your own Facebook page, in exchange for them doing the same with your own articles. This will increase both the amount of likes and traffic – and will be mutually beneficial for reciprocating brands.
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