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Is Google launching a retail store too?
We know the success of Apple does not only have to do with how sexy and beautiful its products look, it also has to do with the fact that Apple has many retails store all over the U.S. and that helps when it comes to customer service and sales. There are rumors coming out that Google is also trying to open similar stores in synchrony with the launch their latest hardware product, The Google Glass, which is coming out by the end of this year.
The idea of opening a retail store is to let customers try their hands on a product before buying. When Google launched the Chromebook, there were no official retail stores where curious consumers could get their hands on the product before making a purchase and that can potentially have an effect on the sale itself. The chromebook been a relatively new product in the market, users would not want to buy it unless they are really sure of how this new machine works.
Google is already a renowned company and a lot of users trust its products but with a retail store, the company could get even closer to the users and that can also help boost the sales. Aside that Google products are kind of different from the usual ones we see in the market. The chromebook was launched with a different flavor of the Linux operating system and that alone can result in users being hesitant as to whether they should go for it or not. That is why it is so important that the users get the chance to try it first. Another completely new product that Google is trying to launch by the end of this year is the Google Glass. There have been advertisement videos featured on Youtube showing how this new device could be used in the real world but people still don’t have a clear idea of what that product is all about. Trying it in a retail store could be the best sales pitch Google has as at now.
Google Pop-up stores are already available is some Best Buy location in the U.S. and according to 9to5Google.com, the search engine company has come to the conclusion that a stand alone retail store would be a good idea based on the success seen with the Pop-up stores program. In comparison to retail stores, pop-up stores sales are still handled by Best Buy while the Google employees in there are only available to support and assist the customers whenever they have a question about the product. With a stand alone store, Google can handle the whole sales process from the beginning to the end.
The rumors have not been confirmed yet but if it is true then probably, by the end of this year, we will see Google retail stores popping up all over the country with the latest Google Glass and other gadgets that the company has to offer. Google has already taking over the online world and it seems it is now going for the offiline world with products like the android phones, the chromebook and now the Google glass.