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Flurry reveals surprising statistics derived from mobile dating apps

Sites include . Published on February 15th, 2013. Written by Loic Cobbina.

Since the invention of the net people have been relying on it to find their soulmate. Many dating websites have been created to serve that purpose and a lot of internet enthusiasts have created accounts on those sites. Then smartphones came to be, thanks to the hard work of Steve Jobs. From that point on a lot of mobile apps were created that allow users to easily have access to the net without having to sit on a PC. Online dating site also took advantage of this and there are a lot of apps designed just for that.

This year, Flurry, a mobile analytics app projected to find out the distribution of men and women using dating mobile apps. The statistics that came out were quite surprising. Did you know that there are more men using dating apps than women? The number of men on dating apps is almost twice the number of women.

Flurry ran an analysis on the 20 most used dating apps last month. The numbers put together, that makes about 17 millions active users who have had about 2.1 billion sessions. It seems dating apps, for a while, did not get that much attention on platforms like Android and the iOS but they are now undergoing some sort of Renaissance with the creation of “Tinder” and “OKCupid’s Crazy Blind Date”. Those apps rely on information given through your phone to help find potential romantic match that lives in the neighborhood. Some people are skeptics about those apps but others don’t mind trying it. That is the case with Gregory Ferenstein, a technology journalist at techcrunch, who shared with his co-workers how he thinks that most online dating sites are terrible when it comes to finding the right person.

The study from Flurry had many layers of revelation but the best one is probably this: Women willing to increase their chances of finding the right man should download the Android dating app. This conclusion was drawn by the data scientist Mary Ellen Gordon, who also happens to be Flurry’s director for analysis and industry insight. The fact is there are more men using the Android apps compare to those using the iOS apps, 66% to 55% respectively. Aside that there are also more younger people on Android than there are on iOS.

Flurry found that users will usually check out their dating apps about 8 times a week and in average spend 71 seconds on them. It is interesting to notice that apps for gay people show even more activity with an average use of 22 times a week spending about 96 seconds per session.

Flurry Analytics is the most trusted company when it comes to phone users’ statistics. Over 95 000 companies use Flurry to understand how their potential consumers use their app. The service is completely free and help understand better the audience, how to engage, retain them and eventually convert them into actual customer. The flurry app is found on most smartphones Operating System and it is integrated into more than 275 000 other applications. Its statistics can be reliable.

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