Why Pinterest could be better for business than Facebook

Sites include . Published on January 28th, 2013. Written by SiteTrail.

Pinterest and Facebook are both social utilities which are supposed to increase visitors to websites and additional ways to stay connected to customers.Whilst the new layout associated with Pinterest has been embraced and cloned by sites such as Mashable and others, the only thing about Facebook’s layout which is better, is the fact that advertising space is possible. This leaves Pinterest.com with the most enviable design.

Those who think that visual content alone is the unique position Pinterest is capitalizing on right now may not have seen Google communities, Google plus and even Facebook’s ability to produce photos, thus there are other more significant things to bear in mind about Pinterest:

1. Pinterest does not invade privacy:

Users worldwide are taking issue with Facebook over privacy. The fact that Facebook accounts have to be confirmed via mobile phone and that users are being stalked to confirm certain things when they travel abroad and log in from a different account may give users a false sense of security. The fact is that many feel their privacy is not respected by Facebook – and that they only learn about the relevant settings after an ordeal has already occurred.

2. Facebook VS Pinterest flexibility:

When dealing with Facebook’s administrators – in cases where it is necessary to change the name of a business profile etc. users often feel that Facebook’s staff are rather harsh in applying the rules and at the same time not very pro-business.

3. Facebook search could cause a conflict of interest:

It is argued by many that Google’s changes in “algorithm” which causes websites to disappear from it’s result may indeed be a strategy to get businesses who are dependent on Google traffic to spend on PPC (Pay per click) in order to sustain the business once they are no longer to be found on page1 results, thus algorithmic changes feeds the PPC side of the search engines revenue. Now that Facebook is heading for the search market – it would mean that Pinterest could potentially be a more stable partner in the sense that Facebook can start playing the game with similar rules to their competitor, Google, which means that unpredictability over rankings and results could be an issue to content with. Right now users can be assured that Bing will assist Facebook in providing search results, however thinking longer term, Pinterest could be a more reliable partner.

4. Link diversity:

Most users who have either a Twitter of Pinterest account, also have a Google and Facebook account. In the interest of meeting Google’s guidelines on natural link profiles and diversity of links and anchor text, Pinterest plays an important role in aiding the process. Firstly, graphic links are possible – and then, users can have links without anchor text and mainly link to a photo when need be, thus diluting the issue of duplicate content or too many links from the same source. It is thus making the system more rational

5. Infographics could lead to increased traffic:

Ever heard the saying “A picture says a thousand words?” Well, for the many web enthusiasts who’d wish to share content without the need for adding their own comments, a picture which is both descriptive and concise eliminates the need to add any comments to make shared content useful to others in receipt of it. Users respond better to graphic representations of products and services as opposed to plain text hence we find that the Pinterest website has induced more sales proportionally to what it’s competitors did.

Facebook’s main advantage: (See Graph1.1 below)

It has significant traffic over Pinterest, thus if the SOURCE of traffic had to be from a social referrer – well that makes Facebook the clear winner, however Pinterest could be considered a good alternative with great scope for the future.

The winner between Facebook and Pinterest is?

Clearly websites would want to have a mixed bag of traffic, besides the reason we are discussing this topic and Facebook in the first instance is precisely because websites are not satisfied with “Google only” traffic – in fact if the recommendation is not to rely on Google for more than 50% of traffic – then surely Pinterest and Facebook may each take up a further 5% of the market, respectively. It is essential to have a mixed bag of traffic providers and at this stage it could be worth cross sharing but also splitting social activities across the three sites mentioned above.

Marketers are now keeping an eye out for any signals that some social media sites are more significant as a ranking factor for either Google, Bing and Yahoo – as this is likely to be an important factor influencing their choice.

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4 Responses »

  1. Had Pinterest matched Facebook’s level of traffic, it would have trippled the amount of referral traffic. That is because it is better laid out and tempts the user to know more about he picture rather than trying to captivate the audience and sell ads.
    The key difference is simple: Facebook wants to sell ad impressions and is designed in such a way that users would not leave, whereas Pinterest is living up to website owners expectations of passing them traffic.

    This means that it will be the webmasters who will in turn promote pinterest to become popular.

    Facebook and Google have some time though and the Pinterest model is not difficult to clone, thus the giants couls overrun them whilst it is still a small service – and this is more the sort of ace card we expect to see.

  2. The secret of Pinterest is twofold:

    1. The Layout:
    The layout encourage users to brows the full page – thus consuming more content than just text, hence infograph confirmed higher CTR’s as a result.

    2. No ads:
    Correctly stated that it does not captivate an audience for the purpose of ad selling – but is more than happy to share traffic and pass it onto your website. Naturally Google communities and Google Plus offers something similar.

    Right now Pinterest has that unique feel to it – the “NewsTrail” website for example, was able to clone that feel pretty good.

  3. Precisely why Facebook should strike now. Once Pinterest gets more traffic, they can seriously affect both Google and Facebook in that domain. Now 20 million users per month sounds like a lot – and it is – but remember, Facebook still has roughly 10 times that figure of traffic and are in an ideal position to defend that portion of the market now.

    Is it not funny to see more than 20 buttons on the page of one single article for the purpose of sharing?

  4. The pinterest style of design is awesome – but as the other readers said: Facebook still has the traffic.
    When Google makes Facebook and Pinterest less of a ranking factor and push GooglePlus and Communities as key factors, that will mean that all of them lose out to what Google has in store – my advise is to join as many Google circles as possible and keep these three social tools close to your business.

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