Apple CEO Says “Sorry” for Maps Fiasco

Sites include Apple.com . Published on October 11th, 2012. Written by Anthony West.

What on earth was Apple thinking? After months of anticipation for the iPhone 5 and the update of iOS 5 to 6, the company dropped a clanger by ditching Google Maps and coming out with its own maps app.

Well, it didn’t work; users were incensed when the new Apple Maps app took them all over the place—some people actually got lost. The fiasco dampened what was an otherwise successful launch of the iPhone 5 and many people were pleased with the new features and apps in iOS 6.

Apple kept quiet for a few days after the uproar about its maps app, but thankfully good sense has prevailed and CEO Tim Cook, made a public apology. The ‘We are sorry’ letter was contrite as they can ever be and Cook made it clear that the intent as always, to provide a better user experience.

“At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.”

Luckily for Cook and Apple Google is kind (well sort of); the search giant has announced that it will release a native maps application for iOS 6. This should give Apple enough time to clean up its development and coding mess with its own maps app.

Ahhh, the tech world.

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