Coffee Meets Bagel Gets $600,000 In Funding

Sites include coffeemeetsbagel.com . Published on October 10th, 2012. Written by Anthony West.

Tired of traditional dating sites and the ocean of choice put before you? Well, Coffee Meets Bagel (or CMB for short) is looking to change all that. The service operates on a simple premise: you state what it is you want (male or female), a match is then sent to your inbox at noon every day, you click if you like the match sent to you and CMB arranges a date. Dead simple.

The innovative dating site has found favor among investors and recently managed to raise $600,000 from Lightbank and Peng T. Ong—the latter being co-founder of Match.com.

The majority of the new funding will help CMB expand into other territories since it presently only finds matches for people living New York, Boston and San Francisco. Co-founder Arum Kang thinks that breaking ground in new territories won’t be as difficult as many believe. Kang points to the 100K+ introductions that have been setup since launch and believes that the platforms simplicity is a big driver of growth: “It works better because it’s simple, private, and fun. It’s simple because we don’t inundate our members with low quality matches. We do the work for them, and keep the work on their part to a minute per day. The fact that it’s private – no one else except the two people matched for 24 hours see each other – also makes it more effective.”

100,000 introductions is quite a lot for a small-market dating platform and given the 50% month-over-month growth CMB is experiencing, those numbers will probably explode over the coming months.