Facebook is a social utility that connects people with friends and others who work, study and live around them.
Facebook Launches ‘Gifts’ to Steal Google Search Traffic
The latest attempt to keeping investors happy has set off a buzz among analysts, and many are suggesting that the new service called ‘Gifts’ could eventually steal away millions of search dollars from Google. The service will allow users to buy gifts for their friends directly on Facebook by clicking on ‘gift icons’. Already several big-name merchants have signed up, including Starbucks, Magnolia Bakery, Vosges chocolate and Happy Socks.
Gifts will have a bit of dynamism to it and although the recipients of the gifts won’t be able to see the price, they’ll be able to customize its look (color, size etc.). Analysts are calling it no less than a small coupe for at the very least it allows 900 million people to do their shopping directly on Facebook without the need to visit a search engine.
Facebook of course will need to lure more retailers, but fundamentally, the new service looks sound. Paul Marsden, digital and social media consultant and editor of Social Commerce Today thinks Facebook may be turning the corner with its monetization ideas: “This is a watershed moment for Facebook…Facebook ads actually make sense for the first time. Facebook is creating these buttons that essentially flip someone from social to search mode.”
The service is still being rolled out and not every user has access; early feedback suggests though that Facebook may be onto a winner.
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