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Google credit card launched, adding to it’s $37 Billion revenue
Google and Amazon may be another perfect example of frenemies. Both recently started a push in order to leverage their huge balance sheets in order to take advantage of other areas ready for expansion. The latest shift into the credit market seems to have commenced at home as the giants first and foremost would favour their own clients. Both Google and Amazon will start to provide favourable credit terms to help their clients purchase their products and services, with Google prepared to lend up to $100 000 per month to adwords clients.
According to Brent Callincios, Google’s treasurer, the move has already been piloted and has led to greater revenue for the adwords program, which Google feels will benefit it’s clients in turn as they will only buy as much Adwords as they might need. Amazon has responded proportionally by helping businesses who are finding it hard to gain credit for the purpose of boosting the business it hosts on Amazon.
The giants are certainly not providing credit in the form of aid or charity – Google stated that it would have credit percentage rates of 8.99 in the US and 11.99 in the UK respectively. Should Google not expand this to mainland Europe, it is thought that the UK economy could be boosted in some way as many companies fed up with the UK’s high tax regime initiated an exodus to Switzerland, where Geneva seems to be a trendy new hub as a substitute for London.
Many of our readers suggest that it may be far better for Google to create better adsense policies in order to retain clients who are jumping the fence to BuysellAds, Tribalfusion, Infolinks and other services. There is a general sense of fear amongst Google publishers that they can lose their adsense accounts all too easily due to variations in how members of staff are enforcing policies. This is perhaps the most tricky balance for google to achieve: Having happy advertisers and happy publishers.