50% Of Consumers Prefer a Brand’s Facebook Page

Sites include Facebook.com . Published on October 7th, 2012. Written by Anthony West.

The debate surrounding the importance of Facebook pages is still raging, but while talking heads do just that (talk), consumers are letting their voices heard. In many ways, they will ultimately settle the argument.

But just in case you are impatient, Lab42 took a look into the importance of Facebook pages and it turns out that consumers are more and more showing a preference for them over a brand’s actual website. Lab42 interviewed 1,000 social media users and 50% of respondents said they found a brand’s Facebook page more useful than a website.

They went even further. 75% of respondents said they felt more connected to a brand on Facebook as opposed to other means of engagement. 82% of the people interviewed said that interaction with a brand on Facebook is better and allows for deeper engagement.

Of course, consumers are fickle and 73% said that they would have no qualms whatsoever in ‘unliking’ a brand if it didn’t measure up to expectations or if it posted too often.

The Lab42 results won’t be definitive, but they go a long way in shifting the balance towards Facebook brand pages being more important than ever. Talking heads will no doubt continue to debate, but businesses had better take note.

Facebook brand page or brand website, which do you prefer? Let us know using the comments below.