Everyday Health Set To Acquire Social Media Marketer EQAL For $20 Million
When you are heavily networked set of health sites it makes sense to have anchoring your efforts, a top notch social media marketing company. And so it was that the rumor mill began to churn recently on the impending acquisition of EQAL by Everyday Health—the latter being a network of 25 health related websites.
The latest reports helping to fuel speculation have tipped the sale price of EQAL to be around $15 million in cash and stock, with an additional $5 earn-out bonus for the founders if EQAL performs up to a certain standard. Of course, the reports being rumors are being fervently rebuffed by EQAL’s management, but then again, this typically how acquisitions work in the tech space. Today there is “absolutely no truth to a rumor, and tomorrow, ‘bam!’ a deal is announced.
When the deal does go through though, Everyday Health will get a solid asset. EQAL has done a lot of exciting things in the social media marketing space since first launch in 2008. From the creation of the lonelygirl15 and Kate Modern YouTube series to the successful launch of a online video production house, the company has helped create and define much of what we call ‘contemporary online marketing today’.
It is interesting to note that although EQAL has come out to deny reports of a sale, Everyday Health has been mum on the issue. Whatever the case, EQAL’s high powered investors which include Spark Capital and Marc Andreessen looks set to make their money back.