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86% Of Americans Use Their Smartphone To Shop
Americans are known for having sprawling shopping malls and a zest for splashing out on things and it looks like that pastime hasn’t changed much in the digital age.
A new report from comScore highlights the degree to which Americans are using their smartphones. According to data collected for July 2012, there was a total of 150.7 million retail visits to the mobile sites of America’s top retailers.
The most visited mobile retailer was Amazon with 49.6 million visits. It was followed by eBay which had 32.6 million retail visits; Apple had 17.7 million—an extraordinary figure when you consider doesn’t sell the range of items that an eBay or Amazon sells. Rounding out the visits were Wal-Mart with 16.3 million visits; Target with 10 million visits and Best Buy with 7.2 million visits.
comScore data showed that iPhone owners had a greater propensity to shop and had a higher penetration than Android users, however, the sheer volume of Android users delivered larger traffic numbers majority of the retail sites. Men and women had more or less the same number of visits to retail sites but women stayed longer on retail sites.
Mobile visitors are also proving to be high income earners and the comScore data found that the a third of all visitors had household income of $100,000+. Overall the numbers looked healthy for retail sites and the takeaway from the report I suppose, was the resurgence of the American economy. High income earners make up the middle class and so when they are spending, the American economy is healthy.