Ubersense Raises $1.1 Million In Funding Led By Google

Sites include ubersense.com . Published on October 1st, 2012. Written by Anthony West.

An iPad app is perhaps the last place you’d expect the coach of your favorite team turning when looking at analysis of player performance. But sophistication can make all the difference in the sports world and this is the basis of Ubersense, an app that lets coaches and players delve deep into video for performance enhancing tweaks.

The start-up which is based in Cambridge, Massachusetts, has just closed a round of seed funding valued at $1.1 million. The funding round was led by Google Ventures, Atlas Ventures, Boston Seed Capital with a little help from a few individual angel investors. Google’s presence of course, shows that sports analysis on a strategic level is going to become big business, especially when it comes to cross-platform tools.

Co-founder of Ubersense, Amit Jardosh plans to use the funds to improve the app and generate more users. Already there has been the roll-out of several improvements, including the ability of coaches and users to evaluate videos on a timeline. This new feature is being touted as one of the defining tools on the app is expected to attract big-name users of some of America’s most popular sports teams. Jardosh was also quick to highlight the improved collaborative tools on the app, and since nowadays you can see coaches on sidelines actively using iPads, this may really take off for Ubersense.