A leader in the online market research industry, uSamp (United Sample) is a rising star in the global market research community.
Men Out-shop Women With Their Mobile Devices
Marketers have been anchoring their efforts on the notion that women love to shop. But the way in which both sexes shop has changed over the years and in some arenas, the old ways of looking at things need revamping.
This is what market research firm, uSamp found when they conducted a study recently into the purchasing habits of both sexes on mobile platforms. uSamp found that men are more likely to use their mobile devices top buy stuff than women—specifically, 45% of males have used their mobile devices to shop, as opposed to 34% of females. The study also revealed that more and more men are doing their mobile shopping at work, with 25% of men opting to make a purchase while sitting in their cubicle. Only 15% of women were found to actively shop while at work.
The evolution of mobile devices has certainly played a part in the shopping habits of men and women. Today’s smartphone is faster, more secure than ever and not surprisingly, men are using them (in addition to tablets etc.) to buy everything from electronics to movie tickets.
Matt Dusig, co-founder and CEO of uSamp summed up the importance of the findings: “We recognize that mobile consumerism is on the rise, and it’s important for companies to learn where, why, and how their audiences are making their buying decisions.”
Such changing dynamics is ample evidence that old paradigms are shifting. Men are now becoming the hot demographic to market to, and while they can’t out-shop women overall, their tech savvy makes them ideal targets for online advertising.