Facebook is a social utility that connects people with friends and others who work, study and live around them.
Facebook Login Is Used By Only 6% Of Online Retailers
With Facebook being so popular, you’d think that online retailers would flock to use the various integration tools that Facebook offers. A new study into adoption by retailers, however, shows a different picture.
Social Labs took a look into how online retailers have used the Facebook Login Button to control how users create accounts, register on sites and manage their login activities. 500 sites retailers were questioned in the study and only 30 confirmed the use of the Facebook login button.
The 6% take-up is considered to be a “missed opportunity” by Social Labs, not least because using the button makes access and interaction so easy for a website’s users. Not to mention the benefit of having users refer their friends and family through Facebook.
The study found that a large majority of online retailers are slow to implement the button because of lack of technical expertise. Many also feel that integrating the button into their sites will compromise their overall business security. Indeed a great many online retailers (around 30%) implemented the button incorrectly, so it seems the fears are rooted in something real.
That aside though, Social Labs concluded that adoption will increase as more and more online retailers see the benefits of using Facebook to build their customer base and generate revenues.