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Reddit Had A Red Hot Summer: 3.4 Billion Pageviews In August

Sites include . Published on September 20th, 2012. Written by Anthony West.

The very popular social news and link sharing site saw 42.9 million unique visitors for the month of August. These visitors combined generated over 3.4 billion pageviews.

Engagement seems to be the best it has ever been on the site with visitors spending little over 17 minutes per visit, on average. The popularity of Reddit and the sway that its users have is now becoming a target for people looking to gain social traction online.

None other than Barack Obama used Reddit recently to generate some buzz just before the start of the Democratic National Convention. His AMA session generated over 3 million pageviews in the first 24 hours and went on to generate another 2 billion in the next two days.

Since Conde Naste bought the site, the numbers have grown. In fact, in December 2011, Reddit saw a whopping 2 billion pageviews and 35 million uniques. Clearly the Conde Naste effect is working; but perhaps the site’s success is also attributed to the rise in online conversation. While sites like Twitter is able to generate massive engagement with short tweets, Reddit provides a platform that allows for real interaction. People don’t stay on social sites for 17 minutes on average unless there’s something engaging to keep them there.

Are you a Redditor? Let us know what you like about the site using the comments below.

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