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Apple Captures 33% Of U.S. Smartphone Market
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. Published on September 16th, 2012. Written by Anthony West.
Despite the relentless onslaught of Google’s Android, Apple still keeps clawing back market share and according to ComScore, things are looking up—even if by only little.
The latest set of figures from ComScore confirms that Apple’s share of the US smartphone market grew by 2% since the beginning of April this year. The 33% share of the market means that Android now owns just over 52%–its growth over the same period was 1.4% so Apple has something to be happy about in the smartphone wars.
While the battle at the top has seen successes from the key players, the bottom feeders have not had such luck. RIM, maker of the Blackberry line of smartphones saw its share of the market drop from 11.6% in June, to 9.5% at the end of July. Microsoft too saw a decline in market share, albeit a very small one (0.4%) to close out at 3.6% market share.
The next 6 months will be an interesting time for the smartphone market. Apple releases the iPhone 5 in February 2013, and with the recent gains in the courts against Android maker Samsung, the market share at the top may see some dramatic changes.
Some are predicting that the iPhone 5 will break all records and if that happens, Apple could find itself with 40% of the market in another year.
Do you think the iPhone 5 will be a record breaker? Share your thoughts below.
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It will be interesting to see just how these figures change now the iphone5 is released, people have held back purchasing new phones due to the know fact that a new model was to be released.
Apple will be hitting the trillion dollar figure within the next 12 months I should think – and going from strength to strength as new products are released.